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- W4381569148 abstract "In a time when financial institutions were growing increasingly competitive, client relationship management rose to prominence. The main objective of CRM was to help banking organizations understand their customers' current issues, past behavior, additionally future arrangements for pursuing their own goals(Bansal & Sharma, 2008). The vast majority of banks in advanced nations such as India have adopted CRM programs and recognized their value; the current study's preliminary findings designate that few consumers consider CRM has injured their relations with consumers. Hence, the focal point of this research is to emphasize CRM-related problems and challenges in India's banking sector(Foss & Stone, 2002). Also, utilizing qualitative interviews with various bank staff and clients, several of the significant issues in the Indian banking system were discovered. The results are reported in this study." @default.
- W4381569148 created "2023-06-22" @default.
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- W4381569148 date "2018-01-01" @default.
- W4381569148 modified "2023-09-28" @default.
- W4381569148 title "Issues and Obstacles in Customer Relationship Management in the Banking Sector" @default.
- W4381569148 doi "https://doi.org/10.36893/ijmie.2018.v8i8.540-549" @default.
- W4381569148 hasPublicationYear "2018" @default.
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