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- W4381622010 abstract "More than 80% of small consulting businesses fail within the first 5 years of operation. Small consulting company owners are concerned about failing within the first five years because they lack innovative strategies. Grounded in the resource-based view theory, this qualitative multiple case study aimed to explore strategies African American consulting company owners use for longevity beyond 5 years. The participants comprised African American owners of three consulting businesses located in the northeast region of the United States who successfully sustained their business beyond 5 years. Data collection included semi-structured interviews with consulting company owners and reviewing company documents. A key recommendation includes conducting feasibility screening and designing and using a strategy canvas to identify opportunities." @default.
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- W4381622010 date "2023-03-29" @default.
- W4381622010 modified "2023-10-06" @default.
- W4381622010 title "African American small consulting business sustaining strategies" @default.
- W4381622010 doi "https://doi.org/10.4314/ajosi.v5i1.8" @default.
- W4381622010 hasPublicationYear "2023" @default.
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