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- W4381623116 abstract "This research is about airports, but in the context of non-aviation services. The purpose of the study is to examine the effect of utilitarian value and hedonic value directly on customer loyalty, and indirectly through mediator purchase intention. Quantitative research approach. The research locat" @default.
- W4381623116 created "2023-06-23" @default.
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- W4381623116 date "2023-01-01" @default.
- W4381623116 modified "2023-09-30" @default.
- W4381623116 title "Analysis of the Effect of Utilitarian Value and Hedonic Value on Customer Loyalty Mediated by Purchase Intention (Study at Hasanuddin International Airport, Indonesia)" @default.
- W4381623116 doi "https://doi.org/10.4108/eai.17-12-2022.2333332" @default.
- W4381623116 hasPublicationYear "2023" @default.
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