Matches in SemOpenAlex for { <https://semopenalex.org/work/W4381704799> ?p ?o ?g. }
- W4381704799 abstract "Blind-box consumption, a phenomenon sweeping through the retail market in China, is the process of buying an unlabelled box containing assorted and random novelty gifts from different retailers. Despite the intensity of its emergence, the extent of research on the phenomenon from a marketing perspective has been scarce. This paper identifies factors likely influencing Chinese consumers participating in blend-box consumption. These factors include brand familiarity emotional value and speculative potential. Conceptual issues discussed include the role of emotions and cognition as forces underpinning shopping behavior. The paper also highlights the marketing strategy features that have successfully driven the blend-box consumption experience." @default.
- W4381704799 created "2023-06-23" @default.
- W4381704799 creator A5050834521 @default.
- W4381704799 creator A5051396225 @default.
- W4381704799 creator A5055727639 @default.
- W4381704799 creator A5082147091 @default.
- W4381704799 date "2023-05-15" @default.
- W4381704799 modified "2023-09-24" @default.
- W4381704799 title "Ternary economic analysis of blind-box marketing" @default.
- W4381704799 cites W1814076311 @default.
- W4381704799 cites W1930793307 @default.
- W4381704799 cites W1971216505 @default.
- W4381704799 cites W1972927145 @default.
- W4381704799 cites W1993030836 @default.
- W4381704799 cites W2014338796 @default.
- W4381704799 cites W2028744211 @default.
- W4381704799 cites W2029525586 @default.
- W4381704799 cites W2040010997 @default.
- W4381704799 cites W2042970044 @default.
- W4381704799 cites W2067710930 @default.
- W4381704799 cites W2084511113 @default.
- W4381704799 cites W2106098322 @default.
- W4381704799 cites W2108860923 @default.
- W4381704799 cites W2114964958 @default.
- W4381704799 cites W2137524855 @default.
- W4381704799 cites W2150552447 @default.
- W4381704799 cites W2157033237 @default.
- W4381704799 cites W2301831839 @default.
- W4381704799 cites W2355013668 @default.
- W4381704799 cites W2485226317 @default.
- W4381704799 cites W2497603870 @default.
- W4381704799 cites W2502082926 @default.
- W4381704799 cites W2534559289 @default.
- W4381704799 cites W2583410069 @default.
- W4381704799 cites W2593453464 @default.
- W4381704799 cites W2780912386 @default.
- W4381704799 cites W2943539941 @default.
- W4381704799 cites W2953651201 @default.
- W4381704799 cites W2970102313 @default.
- W4381704799 cites W3014730661 @default.
- W4381704799 cites W3023685494 @default.
- W4381704799 cites W3036297730 @default.
- W4381704799 cites W3122333941 @default.
- W4381704799 cites W3124897870 @default.
- W4381704799 cites W3125269969 @default.
- W4381704799 cites W3149987511 @default.
- W4381704799 cites W3160225618 @default.
- W4381704799 cites W3169014226 @default.
- W4381704799 cites W3186113047 @default.
- W4381704799 cites W3186829156 @default.
- W4381704799 cites W3202227962 @default.
- W4381704799 cites W4235007239 @default.
- W4381704799 cites W4241046520 @default.
- W4381704799 doi "https://doi.org/10.1080/1331677x.2023.2183517" @default.
- W4381704799 hasPublicationYear "2023" @default.
- W4381704799 type Work @default.
- W4381704799 citedByCount "0" @default.
- W4381704799 crossrefType "journal-article" @default.
- W4381704799 hasAuthorship W4381704799A5050834521 @default.
- W4381704799 hasAuthorship W4381704799A5051396225 @default.
- W4381704799 hasAuthorship W4381704799A5055727639 @default.
- W4381704799 hasAuthorship W4381704799A5082147091 @default.
- W4381704799 hasBestOaLocation W43817047991 @default.
- W4381704799 hasConcept C112698675 @default.
- W4381704799 hasConcept C119857082 @default.
- W4381704799 hasConcept C121332964 @default.
- W4381704799 hasConcept C12713177 @default.
- W4381704799 hasConcept C144024400 @default.
- W4381704799 hasConcept C144133560 @default.
- W4381704799 hasConcept C154945302 @default.
- W4381704799 hasConcept C15744967 @default.
- W4381704799 hasConcept C162853370 @default.
- W4381704799 hasConcept C169760540 @default.
- W4381704799 hasConcept C169900460 @default.
- W4381704799 hasConcept C2776291640 @default.
- W4381704799 hasConcept C2778738651 @default.
- W4381704799 hasConcept C30772137 @default.
- W4381704799 hasConcept C36289849 @default.
- W4381704799 hasConcept C41008148 @default.
- W4381704799 hasConcept C50335755 @default.
- W4381704799 hasConcept C62520636 @default.
- W4381704799 hasConcept C77805123 @default.
- W4381704799 hasConceptScore W4381704799C112698675 @default.
- W4381704799 hasConceptScore W4381704799C119857082 @default.
- W4381704799 hasConceptScore W4381704799C121332964 @default.
- W4381704799 hasConceptScore W4381704799C12713177 @default.
- W4381704799 hasConceptScore W4381704799C144024400 @default.
- W4381704799 hasConceptScore W4381704799C144133560 @default.
- W4381704799 hasConceptScore W4381704799C154945302 @default.
- W4381704799 hasConceptScore W4381704799C15744967 @default.
- W4381704799 hasConceptScore W4381704799C162853370 @default.
- W4381704799 hasConceptScore W4381704799C169760540 @default.
- W4381704799 hasConceptScore W4381704799C169900460 @default.
- W4381704799 hasConceptScore W4381704799C2776291640 @default.
- W4381704799 hasConceptScore W4381704799C2778738651 @default.
- W4381704799 hasConceptScore W4381704799C30772137 @default.
- W4381704799 hasConceptScore W4381704799C36289849 @default.
- W4381704799 hasConceptScore W4381704799C41008148 @default.
- W4381704799 hasConceptScore W4381704799C50335755 @default.
- W4381704799 hasConceptScore W4381704799C62520636 @default.