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- W4381706206 abstract "본 논문은 기본투어와 선택투어 등의 두 가지 상품을 제공하는 본점 여행사와 현지 여행사 두 유형의 여행사를 대상으로 각각의 가격책정을 분석한다. 본점 여행사는 기본투어에다 한 개 혹은 두 개 이상의 선택투어를 겹합하여 패키지 서비스를 제공한다. 기본투어는 모든 패키지 서비스에 기본으로 포함되는 반면 선택투어는 소득과 필요에 따라 여행자가 선택할 수도 있고 선택 안할 수도 있다. 분석 결과 다음의 결과를 얻었다. 첫째, 현지 여행사가 순수기본투어 판매로 인해 얻을 수 있는 최대 잉여가 적을 때에는 여행상품패키지를 제공하되 선택투어의 가격을 낮추어서 선택투어도 함께 여행자가 구매할 수 있도록 한다. 둘째, 현지 여행사가 순수기본 투어 판매로 인해 얻을 수 있는 최대 잉여가 어느 적정크기 안에 속해 있으면 여행상품패키지를 제공하되 수수료와 선택투어 가격은 동일한 수준으로 책정된다. 셋째, 현지 여행사가 순수 기본투어 판매로 인해 얻을 수 있는 최대잉여가 크다면 현지 여행사는 선택투어 가격을 매우 높게 책정함으로써 순수기본투어만을 판매한다. There are two types of travel products and two types of travel company: predesigned tours and optional tours; tour operator and local operator at the destination. Tour operator creates packages by combining a predesigned tour with one or more optional tours. A predesigned tour is the basic component included in all packages, while optional tours are items that travelers may or may not purchase depending on their budgets and needs. This paper shows the following results: First, when the maximum potential profit from selling a predesigned tour without an optional tour is not substantial, local operator will lower the optional tour’s price to encourage customers to purchase a package of both the predesigned tour and the optional tour. Second, when the maximum potential profit from selling a predesigned tour is appropriate, local operator can sell tour packages by setting the sales commission equal to the optional tour’s price. Third, if the maximum potential profit from the sale of a predesigned tour is substantial, local operator will set a very high price for the optional tour, so only the predesigned tour is sold." @default.
- W4381706206 created "2023-06-23" @default.
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- W4381706206 date "2023-04-30" @default.
- W4381706206 modified "2023-09-26" @default.
- W4381706206 title "Pricing of Package Tours in Tour Industry using a Sequential Game-theoretic Approach" @default.
- W4381706206 doi "https://doi.org/10.5392/jkca.2023.23.04.239" @default.
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