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- W4381928992 abstract "Because of globalization, the tourism industry has developed rapidly, the hospitality industry has grown rapidly, and the variety of tourism products has increased. The number of domestic travelers has increased dramatically in recent years and has been creating an opportunity to reduce foreign exchange flows. This study applied an existing PERVAL framework and empirically examined the relationships between perceived value, satisfaction, and loyalty intentions in Mongolian adventure tourism context. This study examined questionnaires to determine the value of adventure travel and was performed in order to assess acceptability, construct validity, internal consistency, and measurement error of the instrument. For internal consistency reliability, the Cronbach’s alpha for each group was higher than 0.70. These results showed that the questionnaires have good internal consistency reliability and validity. We selected five types of perceived travel value (functional, money, emotional, sociability, and novelty) as independent variables, and two variables, satisfaction and loyalty, as dependent variables to test proposed three hypotheses. The study revealed that the value gained from a trip was positively correlated with satisfaction and loyalty intentions." @default.
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- W4381928992 date "2023-01-01" @default.
- W4381928992 modified "2023-09-30" @default.
- W4381928992 title "Domestic Travelers’ Perceived Value, Satisfaction and Loyalty Intentions" @default.
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- W4381928992 doi "https://doi.org/10.4236/ojbm.2023.113058" @default.
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