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- W4382023497 abstract "Dynamics and crises in the present are inextricably associated with company growth and change management in the context of today. In this way, the question of innovation in management processes has evolved, and we now focus on re-innovative organizational practices that expand on and improve tried-and-true methods. In such a situation, the function of sustainable branding is that effective communications are essential tools for adapting to the climate and chaotic characteristics. Additionally, the long-lasting and unexpected pandemic crisis, a technologically advanced and globally integrated society and economy, and the hybridity of change all have a significant impact on marketing procedures. Although the subject is broad, the research's primary focus is on creating a dialogic, motivated, and productive management style, with new internal communication channels playing a key role as a component of branding." @default.
- W4382023497 created "2023-06-27" @default.
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- W4382023497 date "2023-06-30" @default.
- W4382023497 modified "2023-09-24" @default.
- W4382023497 title "Re-Innovative Organizational Design" @default.
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- W4382023497 doi "https://doi.org/10.4018/978-1-6684-8681-8.ch006" @default.
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