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- W4382073072 abstract "Abstract This study considers a market comprising two suppliers and one e‐commerce platform. The two competitive suppliers sell products to consumers through the platform. The platform can choose three selling modes: reseller, market, and mixed. Additionally, we consider two referral strategies—namely, exclusive and nonexclusive recommendations—and build a three‐party Stackelberg game model. Per the findings, the difference in the players' decision‐making results exhibits an essential relationship with the recommendation market's initial size. A counterintuitive result is that the product price is not affected by the commission rate in the market mode. This provides referential insights for platforms and suppliers." @default.
- W4382073072 created "2023-06-27" @default.
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- W4382073072 date "2023-06-25" @default.
- W4382073072 modified "2023-10-17" @default.
- W4382073072 title "Referral strategy of e‐commerce platform under different selling modes" @default.
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- W4382073072 doi "https://doi.org/10.1002/mde.3890" @default.
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