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- W4382202216 abstract "Action sometimes takes precedence over thought because entrepreneurs need immediate decision-making and opportunity capture to prepare for the changing environment. Entrepreneurs use many prejudices and heuristics to simplify situations, underestimate the extent of risks they face, or overestimate their capabilities, believing they can predict the future and control uncontrollable situations. There have been many studies on the cognitive bias of ordinary people, college students, and entrepreneurs wishing to start a business, but there are few studies on the cognitive bias of small business owners. This study focuses on the cognitive bias of the illusion of control and seeks to find out what the psychology of small business owners is to continue their business without considering employment, business conversion, and closure in the uncontrollable environment of COVID-19. Therefore, it was verified through the decision-making process how the misconception of control of small business owners affects the intention to continue the business. There have been many studies on the cognitive bias of ordinary people, college students, and entrepreneurs who want to start a business, but there are few studies on the cognitive bias of small business owners. This study focuses on the cognitive bias of the illusion of control and tries to find out what the psychology of small business owners to continue their business without considering employment, business conversion, or closure in the uncontrollable environment of COVID-19. Therefore, it was verified through which decision-making process the small business owner" @default.
- W4382202216 created "2023-06-28" @default.
- W4382202216 creator A5030511139 @default.
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- W4382202216 date "2023-04-01" @default.
- W4382202216 modified "2023-09-25" @default.
- W4382202216 title "The Effects of Small Business Owners’ Illusion of Control on Business Continuity Intention: Focusing on the Mediating Effect of Resilience and Opportunity Evaluation*" @default.
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- W4382202216 doi "https://doi.org/10.17657/jcr.2023.4.30.25" @default.
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