Matches in SemOpenAlex for { <https://semopenalex.org/work/W4382323218> ?p ?o ?g. }
Showing items 1 to 57 of
57
with 100 items per page.
- W4382323218 endingPage "1024" @default.
- W4382323218 startingPage "1018" @default.
- W4382323218 abstract "This research aims to determine the influence of price, advertising attractiveness, celebrity endorsers, and consumer dissatisfaction with brand switching. The population of this study is people who live in the city of Mataram, Indonesia. This research recruits one hundred respondents using the purposive sampling technique. Due to the relatively small number of samples, this study considered analysis using SEM Analysis with the help of the Smart-PLS Program. The results showed a positive and significant influence of all independent variables: price, advertising attractiveness, celebrity endorser, and consumer dissatisfaction on brand switching. The results of this study can be a reference and consideration for companies in determining prices. In marketing smartphone products, companies must also carefully choose the correct public figure to become a brand ambassador because a figure's good image indirectly increases customer trust. The correct public figure must also be supported by advertising that is easily remembered and memorable for customers." @default.
- W4382323218 created "2023-06-28" @default.
- W4382323218 creator A5035934427 @default.
- W4382323218 creator A5080076616 @default.
- W4382323218 creator A5092346540 @default.
- W4382323218 date "2023-03-31" @default.
- W4382323218 modified "2023-09-25" @default.
- W4382323218 title "The Influence of Prices, Advertising Attractiveness, Celebrity Endorsers, and Dissatisfaction with Brand Switching on Smartphone Consumers in Mataram City, Indonesia" @default.
- W4382323218 doi "https://doi.org/10.22178/pos.90-14" @default.
- W4382323218 hasPublicationYear "2023" @default.
- W4382323218 type Work @default.
- W4382323218 citedByCount "0" @default.
- W4382323218 crossrefType "journal-article" @default.
- W4382323218 hasAuthorship W4382323218A5035934427 @default.
- W4382323218 hasAuthorship W4382323218A5080076616 @default.
- W4382323218 hasAuthorship W4382323218A5092346540 @default.
- W4382323218 hasBestOaLocation W43823232181 @default.
- W4382323218 hasConcept C100363876 @default.
- W4382323218 hasConcept C11171543 @default.
- W4382323218 hasConcept C112698675 @default.
- W4382323218 hasConcept C144024400 @default.
- W4382323218 hasConcept C144133560 @default.
- W4382323218 hasConcept C149923435 @default.
- W4382323218 hasConcept C15744967 @default.
- W4382323218 hasConcept C162853370 @default.
- W4382323218 hasConcept C2908647359 @default.
- W4382323218 hasConcept C31173074 @default.
- W4382323218 hasConceptScore W4382323218C100363876 @default.
- W4382323218 hasConceptScore W4382323218C11171543 @default.
- W4382323218 hasConceptScore W4382323218C112698675 @default.
- W4382323218 hasConceptScore W4382323218C144024400 @default.
- W4382323218 hasConceptScore W4382323218C144133560 @default.
- W4382323218 hasConceptScore W4382323218C149923435 @default.
- W4382323218 hasConceptScore W4382323218C15744967 @default.
- W4382323218 hasConceptScore W4382323218C162853370 @default.
- W4382323218 hasConceptScore W4382323218C2908647359 @default.
- W4382323218 hasConceptScore W4382323218C31173074 @default.
- W4382323218 hasIssue "2-3" @default.
- W4382323218 hasLocation W43823232181 @default.
- W4382323218 hasOpenAccess W4382323218 @default.
- W4382323218 hasPrimaryLocation W43823232181 @default.
- W4382323218 hasRelatedWork W1986440703 @default.
- W4382323218 hasRelatedWork W2003093393 @default.
- W4382323218 hasRelatedWork W2103018246 @default.
- W4382323218 hasRelatedWork W2197721411 @default.
- W4382323218 hasRelatedWork W2624528671 @default.
- W4382323218 hasRelatedWork W2765945015 @default.
- W4382323218 hasRelatedWork W2921457480 @default.
- W4382323218 hasRelatedWork W2922809603 @default.
- W4382323218 hasRelatedWork W4297347209 @default.
- W4382323218 hasRelatedWork W4297625571 @default.
- W4382323218 hasVolume "9" @default.
- W4382323218 isParatext "false" @default.
- W4382323218 isRetracted "false" @default.
- W4382323218 workType "article" @default.