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- W4382358598 abstract "Online advertising has quickly become one of the most important avenues through which brands reach consumers. It is lauded as one of the most effective ways for a business to grow, acquire new customers, and spread information.1 By some estimates, Internet advertising is a nearly $300 billion business.2" @default.
- W4382358598 created "2023-06-29" @default.
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- W4382358598 date "2023-06-30" @default.
- W4382358598 modified "2023-09-25" @default.
- W4382358598 title "Search Engine Advertising, Trademark Bidding, and Consumer Intent" @default.
- W4382358598 doi "https://doi.org/10.1017/9781108699716.011" @default.
- W4382358598 hasPublicationYear "2023" @default.
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