Matches in SemOpenAlex for { <https://semopenalex.org/work/W4382363586> ?p ?o ?g. }
Showing items 1 to 58 of
58
with 100 items per page.
- W4382363586 abstract "This handbook examines a wide range of current legal and policy issues at the intersection of marketing and the law. Focusing on legal outcomes that depend on measurements and interpretations of consumer and firm behavior, the chapters explore how consumers form preferences, perceptions, and beliefs, and how marketers influence them. Specific questions include the following: How should trademark litigation be valued and patent damages assessed? What are the challenges in doing so? What divides certain marketing claims between fact and fiction? Can a litigant establish secondary meaning without a survey? How can one extract evidence on consumer behavior with the explosion of social media? This unique volume at the intersection of marketing and the law brings together an international roster of scholars to answer these questions and more." @default.
- W4382363586 created "2023-06-29" @default.
- W4382363586 date "2023-06-29" @default.
- W4382363586 modified "2023-10-14" @default.
- W4382363586 title "The Cambridge Handbook of Marketing and the Law" @default.
- W4382363586 doi "https://doi.org/10.1017/9781108699716" @default.
- W4382363586 hasPublicationYear "2023" @default.
- W4382363586 type Work @default.
- W4382363586 citedByCount "0" @default.
- W4382363586 crossrefType "book-chapter" @default.
- W4382363586 hasConcept C112698675 @default.
- W4382363586 hasConcept C127413603 @default.
- W4382363586 hasConcept C144024400 @default.
- W4382363586 hasConcept C144133560 @default.
- W4382363586 hasConcept C146978453 @default.
- W4382363586 hasConcept C15744967 @default.
- W4382363586 hasConcept C162853370 @default.
- W4382363586 hasConcept C169760540 @default.
- W4382363586 hasConcept C17744445 @default.
- W4382363586 hasConcept C199539241 @default.
- W4382363586 hasConcept C26760741 @default.
- W4382363586 hasConcept C2777381055 @default.
- W4382363586 hasConcept C2779027411 @default.
- W4382363586 hasConcept C2780876879 @default.
- W4382363586 hasConcept C542102704 @default.
- W4382363586 hasConcept C64543145 @default.
- W4382363586 hasConceptScore W4382363586C112698675 @default.
- W4382363586 hasConceptScore W4382363586C127413603 @default.
- W4382363586 hasConceptScore W4382363586C144024400 @default.
- W4382363586 hasConceptScore W4382363586C144133560 @default.
- W4382363586 hasConceptScore W4382363586C146978453 @default.
- W4382363586 hasConceptScore W4382363586C15744967 @default.
- W4382363586 hasConceptScore W4382363586C162853370 @default.
- W4382363586 hasConceptScore W4382363586C169760540 @default.
- W4382363586 hasConceptScore W4382363586C17744445 @default.
- W4382363586 hasConceptScore W4382363586C199539241 @default.
- W4382363586 hasConceptScore W4382363586C26760741 @default.
- W4382363586 hasConceptScore W4382363586C2777381055 @default.
- W4382363586 hasConceptScore W4382363586C2779027411 @default.
- W4382363586 hasConceptScore W4382363586C2780876879 @default.
- W4382363586 hasConceptScore W4382363586C542102704 @default.
- W4382363586 hasConceptScore W4382363586C64543145 @default.
- W4382363586 hasLocation W43823635861 @default.
- W4382363586 hasOpenAccess W4382363586 @default.
- W4382363586 hasPrimaryLocation W43823635861 @default.
- W4382363586 hasRelatedWork W1894306965 @default.
- W4382363586 hasRelatedWork W2363277714 @default.
- W4382363586 hasRelatedWork W2364505027 @default.
- W4382363586 hasRelatedWork W2365166052 @default.
- W4382363586 hasRelatedWork W2369673801 @default.
- W4382363586 hasRelatedWork W2384339996 @default.
- W4382363586 hasRelatedWork W2748952813 @default.
- W4382363586 hasRelatedWork W2979724159 @default.
- W4382363586 hasRelatedWork W3093579306 @default.
- W4382363586 hasRelatedWork W643175419 @default.
- W4382363586 isParatext "false" @default.
- W4382363586 isRetracted "false" @default.
- W4382363586 workType "book-chapter" @default.