Matches in SemOpenAlex for { <https://semopenalex.org/work/W4382403313> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W4382403313 endingPage "663" @default.
- W4382403313 startingPage "656" @default.
- W4382403313 abstract "This study aims to fill the gap in the current influencer marketing literature by analyzing the impact of social media influencers (SMIs) credibility on the domestic travel intentions of Egyptian millennials.An online questionnaire was distributed to a convenience sample of 581 Egyptian millennials to collect primary data. The results indicate that the three dimensions of a SMI’s credibility (trustworthiness, attractiveness, and expertise) have a positive impact on the domestic travel intentions of Egyptian millennials. Moreover, the findings point out that all of SMI’s credibility elements have a significant effect on domestic travel intentions except for SMI’s expertise, which is considered the credibility dimension least affecting the domestic travel intentions of Egyptian millennials.The findings of this study enrich the influencer marketing field in the context of tourism as well as help the destination management organizations (DMOs) and travel agencies select the most persuasive SMIs that can positively influence millennials' travel intentions, specifically in light of the current emphasis on integrating SMIs as one of their marketing techniques." @default.
- W4382403313 created "2023-06-29" @default.
- W4382403313 creator A5016159317 @default.
- W4382403313 creator A5073223833 @default.
- W4382403313 creator A5092352069 @default.
- W4382403313 date "2023-06-30" @default.
- W4382403313 modified "2023-09-27" @default.
- W4382403313 title "THE IMPACT OF SOCIAL MEDIA INFLUENCER’S CREDIBILITY ON THE TRAVEL INTENTIONS OF THE EGYPTIAN MILLENNIALS: APPLIED TO DOMESTIC TOURISM" @default.
- W4382403313 doi "https://doi.org/10.30892/gtg.47234-1066" @default.
- W4382403313 hasPublicationYear "2023" @default.
- W4382403313 type Work @default.
- W4382403313 citedByCount "0" @default.
- W4382403313 crossrefType "journal-article" @default.
- W4382403313 hasAuthorship W4382403313A5016159317 @default.
- W4382403313 hasAuthorship W4382403313A5073223833 @default.
- W4382403313 hasAuthorship W4382403313A5092352069 @default.
- W4382403313 hasBestOaLocation W43824033131 @default.
- W4382403313 hasConcept C11171543 @default.
- W4382403313 hasConcept C112698675 @default.
- W4382403313 hasConcept C144133560 @default.
- W4382403313 hasConcept C15744967 @default.
- W4382403313 hasConcept C162853370 @default.
- W4382403313 hasConcept C166957645 @default.
- W4382403313 hasConcept C17744445 @default.
- W4382403313 hasConcept C18918823 @default.
- W4382403313 hasConcept C192975520 @default.
- W4382403313 hasConcept C199539241 @default.
- W4382403313 hasConcept C205649164 @default.
- W4382403313 hasConcept C26011011 @default.
- W4382403313 hasConcept C2776225096 @default.
- W4382403313 hasConcept C2779343474 @default.
- W4382403313 hasConcept C2780224610 @default.
- W4382403313 hasConcept C31173074 @default.
- W4382403313 hasConcept C518677369 @default.
- W4382403313 hasConcept C54649085 @default.
- W4382403313 hasConcept C75545042 @default.
- W4382403313 hasConceptScore W4382403313C11171543 @default.
- W4382403313 hasConceptScore W4382403313C112698675 @default.
- W4382403313 hasConceptScore W4382403313C144133560 @default.
- W4382403313 hasConceptScore W4382403313C15744967 @default.
- W4382403313 hasConceptScore W4382403313C162853370 @default.
- W4382403313 hasConceptScore W4382403313C166957645 @default.
- W4382403313 hasConceptScore W4382403313C17744445 @default.
- W4382403313 hasConceptScore W4382403313C18918823 @default.
- W4382403313 hasConceptScore W4382403313C192975520 @default.
- W4382403313 hasConceptScore W4382403313C199539241 @default.
- W4382403313 hasConceptScore W4382403313C205649164 @default.
- W4382403313 hasConceptScore W4382403313C26011011 @default.
- W4382403313 hasConceptScore W4382403313C2776225096 @default.
- W4382403313 hasConceptScore W4382403313C2779343474 @default.
- W4382403313 hasConceptScore W4382403313C2780224610 @default.
- W4382403313 hasConceptScore W4382403313C31173074 @default.
- W4382403313 hasConceptScore W4382403313C518677369 @default.
- W4382403313 hasConceptScore W4382403313C54649085 @default.
- W4382403313 hasConceptScore W4382403313C75545042 @default.
- W4382403313 hasIssue "2" @default.
- W4382403313 hasLocation W43824033131 @default.
- W4382403313 hasOpenAccess W4382403313 @default.
- W4382403313 hasPrimaryLocation W43824033131 @default.
- W4382403313 hasRelatedWork W3042493242 @default.
- W4382403313 hasRelatedWork W3089331029 @default.
- W4382403313 hasRelatedWork W3109616381 @default.
- W4382403313 hasRelatedWork W3123036829 @default.
- W4382403313 hasRelatedWork W3127732266 @default.
- W4382403313 hasRelatedWork W3210373957 @default.
- W4382403313 hasRelatedWork W4221054199 @default.
- W4382403313 hasRelatedWork W4226094774 @default.
- W4382403313 hasRelatedWork W4321843142 @default.
- W4382403313 hasRelatedWork W4382403313 @default.
- W4382403313 hasVolume "47" @default.
- W4382403313 isParatext "false" @default.
- W4382403313 isRetracted "false" @default.
- W4382403313 workType "article" @default.