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- W4382449743 abstract "The development of the internet, with half of the world now using social media, and the emergence of digital marketing has compelled the traditional fashion industry to reform. At the same time, Covid-19 has largely accelerated the pace of change in the traditional fashion industry due to sudden external factors that have limited the experience and purchases people can make in physical shops. This paper discusses the current problems confronting the traditional fashion industry and how digital marketing can be used to combat them. In the meantime, companies can undertake to enhance and improve the relevant campaigns and services through comparison with the standard values of the market." @default.
- W4382449743 created "2023-06-29" @default.
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- W4382449743 date "2023-01-01" @default.
- W4382449743 modified "2023-09-23" @default.
- W4382449743 title "The Influence of Digital Marketing on the Traditional Fashion Industry and Its Prospects" @default.
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- W4382449743 doi "https://doi.org/10.1007/978-981-19-7826-5_119" @default.
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