Matches in SemOpenAlex for { <https://semopenalex.org/work/W4382520159> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W4382520159 endingPage "28" @default.
- W4382520159 startingPage "17" @default.
- W4382520159 abstract "Persaingan penjualan semen di Indonesia yang semakin ketat menyebabkan konsumen selalu membandingkan keterjangkauan harga dan kualitas produk yang mereka hasilkan. Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas produk dan harga terhadap keputusan pembelian konsumen semen Dynamix di toko Gudang Sukses di Madiun. Responden dalam penelitian ini adalah konsumen di toko Gudang Sukses Madiun yang berjumlah 99 responden. Teknik pengambilan sampel adalah non probability sampling menggunakan purposive sampling. Teknik analisis data adalah analisis regresi linier berganda. Berdasarkan hasil uji t parsial, kualitas dan harga produk berpengaruh positif signifikan terhadap keputusan pembelian konsumen semen Dynamix di toko Gudang Sukses di Madiun. Competition for cement sales in Indonesia is getting tougher, causing consumers to always compare affordable prices and the quality of the products they produce. The aim of this study was to examine the effect of product quality and price on the consumer's purchasing decision of Dynamix cement at the Success Warehouse store in Madiun. Respondents in this study were consumers at the Success Warehouse Madiun store, which totaled 99 respondents. The sampling technique was non probability sampling using purposive sampling. The technique of data analysis is multiple linear regression analysis. Based on the results of the partial t test, product quality and price have a significant positive effect on the purchasing decision of Dynamix cement consumers at the Success Warehouse store in Madiun." @default.
- W4382520159 created "2023-06-30" @default.
- W4382520159 creator A5035907687 @default.
- W4382520159 creator A5063609010 @default.
- W4382520159 date "2023-06-30" @default.
- W4382520159 modified "2023-10-06" @default.
- W4382520159 title "Keputusan Pembelian Semen Dynamix pada Konsumen Toko Success Warehouse di Madiun: Peran Kualitas Produk dan Harga" @default.
- W4382520159 doi "https://doi.org/10.53682/mk.v4i1.6258" @default.
- W4382520159 hasPublicationYear "2023" @default.
- W4382520159 type Work @default.
- W4382520159 citedByCount "0" @default.
- W4382520159 crossrefType "journal-article" @default.
- W4382520159 hasAuthorship W4382520159A5035907687 @default.
- W4382520159 hasAuthorship W4382520159A5063609010 @default.
- W4382520159 hasBestOaLocation W43825201591 @default.
- W4382520159 hasConcept C100363876 @default.
- W4382520159 hasConcept C121332964 @default.
- W4382520159 hasConcept C144024400 @default.
- W4382520159 hasConcept C144133560 @default.
- W4382520159 hasConcept C149923435 @default.
- W4382520159 hasConcept C162853370 @default.
- W4382520159 hasConcept C178550888 @default.
- W4382520159 hasConcept C2524010 @default.
- W4382520159 hasConcept C2778813691 @default.
- W4382520159 hasConcept C2779530757 @default.
- W4382520159 hasConcept C2908647359 @default.
- W4382520159 hasConcept C2991704390 @default.
- W4382520159 hasConcept C33923547 @default.
- W4382520159 hasConcept C62520636 @default.
- W4382520159 hasConcept C90673727 @default.
- W4382520159 hasConceptScore W4382520159C100363876 @default.
- W4382520159 hasConceptScore W4382520159C121332964 @default.
- W4382520159 hasConceptScore W4382520159C144024400 @default.
- W4382520159 hasConceptScore W4382520159C144133560 @default.
- W4382520159 hasConceptScore W4382520159C149923435 @default.
- W4382520159 hasConceptScore W4382520159C162853370 @default.
- W4382520159 hasConceptScore W4382520159C178550888 @default.
- W4382520159 hasConceptScore W4382520159C2524010 @default.
- W4382520159 hasConceptScore W4382520159C2778813691 @default.
- W4382520159 hasConceptScore W4382520159C2779530757 @default.
- W4382520159 hasConceptScore W4382520159C2908647359 @default.
- W4382520159 hasConceptScore W4382520159C2991704390 @default.
- W4382520159 hasConceptScore W4382520159C33923547 @default.
- W4382520159 hasConceptScore W4382520159C62520636 @default.
- W4382520159 hasConceptScore W4382520159C90673727 @default.
- W4382520159 hasIssue "1" @default.
- W4382520159 hasLocation W43825201591 @default.
- W4382520159 hasOpenAccess W4382520159 @default.
- W4382520159 hasPrimaryLocation W43825201591 @default.
- W4382520159 hasRelatedWork W2788852942 @default.
- W4382520159 hasRelatedWork W2899990806 @default.
- W4382520159 hasRelatedWork W2951483205 @default.
- W4382520159 hasRelatedWork W3008728744 @default.
- W4382520159 hasRelatedWork W3043128795 @default.
- W4382520159 hasRelatedWork W3157714597 @default.
- W4382520159 hasRelatedWork W3186089382 @default.
- W4382520159 hasRelatedWork W3193708463 @default.
- W4382520159 hasRelatedWork W4220698893 @default.
- W4382520159 hasRelatedWork W4313650933 @default.
- W4382520159 hasVolume "4" @default.
- W4382520159 isParatext "false" @default.
- W4382520159 isRetracted "false" @default.
- W4382520159 workType "article" @default.