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- W4382562114 abstract "Despite the rise of the metaverse, surprisingly, little research has explored the effects of immersion within the metaverse on individual user behavior. This study begins to fill this gap by examining the effect of dehumanized avatar identities–making avatars look less human-like– and its consequences for ethical behavior. We conducted an online experiment (N=130) to test if an avatar’s level of dehumanization increases unethical behavior. Our study assessed three different levels of dehumanization (human-like vs. animal-like vs. abstract avatars). The results indicate that participants’ willingness to cheat increases when engaging through an abstract and more dehumanized avatar. This study reveals the hidden risks of avatars in the metaverse and sheds light on the delicate relationship between unethical behavior and avatar dehumanization." @default.
- W4382562114 created "2023-06-30" @default.
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- W4382562114 date "2023-05-22" @default.
- W4382562114 modified "2023-10-10" @default.
- W4382562114 title "Dehumanized Avatars: Unethical Behavior in the Metaverse" @default.
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- W4382562114 doi "https://doi.org/10.23919/mipro57284.2023.10159785" @default.
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