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- W4382563964 abstract "Sustainability is a widely popular concept but a complex concept and phenomenon which brings along challenges of implementation. Despite multiple programmes, and discourses available on practicing sustainability, a large number of individuals and institutions continue to be apprehensive about inculcating it as a part of their everyday lives or regular operations, respectively. A beam of light in which situation is the social enterprises, which attempt at bridging the gap between the Not-for-profits (NFPOs) and mainstream profit-driven businesses (Kerlin in VOLUNTAS: Int J Volunt Nonprofit Organ 21(2):162–179, 2010). The current study attempts to showcase how sustainability (environmental and social) is practised in a social enterprise—Greenstraw is the case in point. Greenstraw has a lifestyle store, cafe, community and coworking space, and a foundation. It practises and promotes sustainability and inclusivity in its business operations. It has managed to offer itself as a successful example of a sustainability-driven social enterprise. Its operations present a perfect mix of competitive product offerings all of which are sourced, produced, and delivered in a sustainable manner. The study attempts to apply Petit’s Behavioural Drivers Model (2019) on Greenstraw to understand its impact and what needs to be done in the future." @default.
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- W4382563964 date "2023-01-01" @default.
- W4382563964 modified "2023-09-25" @default.
- W4382563964 title "Greenstraw: A Social Enterprise Practicing and Promoting Sustainability" @default.
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- W4382563964 doi "https://doi.org/10.1007/978-981-99-2456-1_4" @default.
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