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• W4382656775 abstract "Over the last 15 years, individual households have concentrated their spending on a few preferred products. However, this is not driven by “superstar” products capturing larger market shares. Instead, households increasingly purchase different products from each other. As a result, aggregate spending concentration has decreased. We develop a model of heterogeneous household demand and use it to conclude that increasing product variety drives these divergent trends. When more products are available, households select products better matched to their tastes. This delivers welfare gains from selection equal to about half a percent per year in the categories covered by our data. (JEL D12, D91, E21, L66)" @default.
• W4382656775 created "2023-07-01" @default.
• W4382656775 creator A5042746088 @default.
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• W4382656775 date "2023-07-01" @default.
• W4382656775 modified "2023-09-29" @default.
• W4382656775 title "The Rise of Niche Consumption" @default.
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• W4382656775 doi "https://doi.org/10.1257/mac.20210263" @default.
• W4382656775 hasPublicationYear "2023" @default.
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