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- W4382656835 abstract "With the development of market economy, advertising has become an indispensable marketing tool as a way to convey information to the public. As a kind of inducement text, the purpose of translation of advertisement is more explicit. The traditional translation methods of Faithfulness, Expressiveness and elegance alone can no longer serve the advertising text well. The Skopos theory proposed by German scholar Vermeer believes that the purpose of translation determines the translation method, which is a better guidance for the translation of the text type of advertisement. This article will analyze and study the translation of Chinese-English advertisements from the perspective of translation Skopos theory." @default.
- W4382656835 created "2023-07-01" @default.
- W4382656835 date "2023-01-01" @default.
- W4382656835 modified "2023-10-16" @default.
- W4382656835 title "Advertising translation from Skopos theory" @default.
- W4382656835 doi "https://doi.org/10.25236/ajhss.2023.060620" @default.
- W4382656835 hasPublicationYear "2023" @default.
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