FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4382934895> ?p ?o ?g. }

• W4382934895 abstract "Abstract In this paper, we propose a flexible machine learning framework to predict customer lifetime value (CLV) in the Business-to-Business (B2B) Software-as-a-Service (SaaS) setting. The substantive and modeling challenges that surface in this context relate to more nuanced customer relationships, highly heterogeneous populations, multiple product offerings, and temporal data constraints. To tackle these issues, we treat the CLV estimation as a lump sum prediction problem across multiple products and develop a hierarchical ensembled CLV model. Lump sum prediction enables the use of a wide range of supervised machine learning techniques, which provide additional flexibility, richer features and exhibit an improvement over more conventional forecasting methods. The hierarchical approach is well suited to constrained temporal data and a customer segment model ensembling strategy is introduced as a hyperparameter model-tuning step. The proposed model framework is implemented on data from a B2B SaaS company and empirical results demonstrate its advantages in tackling a practical CLV prediction problem over simpler heuristics and traditional CLV approaches. Finally, several business applications are described where CLV predictions are employed to optimize marketing spend, ROI, and drive critical managerial insights in this context." @default.
• W4382934895 created "2023-07-04" @default.
• W4382934895 creator A5005371515 @default.
• W4382934895 creator A5043474067 @default.
• W4382934895 creator A5068618566 @default.
• W4382934895 creator A5092384765 @default.
• W4382934895 date "2023-07-04" @default.
• W4382934895 modified "2023-10-14" @default.
• W4382934895 title "A novel approach to predicting customer lifetime value in B2B SaaS companies" @default.
• W4382934895 cites W1545465591 @default.
• W4382934895 cites W1973849164 @default.
• W4382934895 cites W1982115278 @default.
• W4382934895 cites W1986528915 @default.
• W4382934895 cites W1994939780 @default.
• W4382934895 cites W2015254738 @default.
• W4382934895 cites W2017565819 @default.
• W4382934895 cites W2025348367 @default.
• W4382934895 cites W2066060244 @default.
• W4382934895 cites W2070496276 @default.
• W4382934895 cites W2081547566 @default.
• W4382934895 cites W2097509383 @default.
• W4382934895 cites W2099043863 @default.
• W4382934895 cites W2108731026 @default.
• W4382934895 cites W2127624016 @default.
• W4382934895 cites W2138123110 @default.
• W4382934895 cites W2139921829 @default.
• W4382934895 cites W2154789382 @default.
• W4382934895 cites W2156957852 @default.
• W4382934895 cites W2183387232 @default.
• W4382934895 cites W2331033430 @default.
• W4382934895 cites W2581067172 @default.
• W4382934895 cites W2949676527 @default.
• W4382934895 cites W3029422813 @default.
• W4382934895 cites W3102476541 @default.
• W4382934895 cites W3119674813 @default.
• W4382934895 cites W3125205901 @default.
• W4382934895 cites W4220870462 @default.
• W4382934895 cites W4232654400 @default.
• W4382934895 cites W4253608303 @default.
• W4382934895 cites W4312026766 @default.
• W4382934895 doi "https://doi.org/10.1057/s41270-023-00234-6" @default.
• W4382934895 hasPublicationYear "2023" @default.
• W4382934895 type Work @default.
• W4382934895 citedByCount "0" @default.
• W4382934895 crossrefType "journal-article" @default.
• W4382934895 hasAuthorship W4382934895A5005371515 @default.
• W4382934895 hasAuthorship W4382934895A5043474067 @default.
• W4382934895 hasAuthorship W4382934895A5068618566 @default.
• W4382934895 hasAuthorship W4382934895A5092384765 @default.
• W4382934895 hasBestOaLocation W43829348951 @default.
• W4382934895 hasConcept C101276457 @default.
• W4382934895 hasConcept C105795698 @default.
• W4382934895 hasConcept C111919701 @default.
• W4382934895 hasConcept C119857082 @default.
• W4382934895 hasConcept C124101348 @default.
• W4382934895 hasConcept C127705205 @default.
• W4382934895 hasConcept C130721881 @default.
• W4382934895 hasConcept C140781008 @default.
• W4382934895 hasConcept C144133560 @default.
• W4382934895 hasConcept C151730666 @default.
• W4382934895 hasConcept C154945302 @default.
• W4382934895 hasConcept C162853370 @default.
• W4382934895 hasConcept C175133352 @default.
• W4382934895 hasConcept C199360897 @default.
• W4382934895 hasConcept C2777904410 @default.
• W4382934895 hasConcept C2779343474 @default.
• W4382934895 hasConcept C2780378061 @default.
• W4382934895 hasConcept C2780598303 @default.
• W4382934895 hasConcept C33923547 @default.
• W4382934895 hasConcept C41008148 @default.
• W4382934895 hasConcept C529173508 @default.
• W4382934895 hasConcept C77088390 @default.
• W4382934895 hasConcept C86803240 @default.
• W4382934895 hasConcept C98825075 @default.
• W4382934895 hasConceptScore W4382934895C101276457 @default.
• W4382934895 hasConceptScore W4382934895C105795698 @default.
• W4382934895 hasConceptScore W4382934895C111919701 @default.
• W4382934895 hasConceptScore W4382934895C119857082 @default.
• W4382934895 hasConceptScore W4382934895C124101348 @default.
• W4382934895 hasConceptScore W4382934895C127705205 @default.
• W4382934895 hasConceptScore W4382934895C130721881 @default.
• W4382934895 hasConceptScore W4382934895C140781008 @default.
• W4382934895 hasConceptScore W4382934895C144133560 @default.
• W4382934895 hasConceptScore W4382934895C151730666 @default.
• W4382934895 hasConceptScore W4382934895C154945302 @default.
• W4382934895 hasConceptScore W4382934895C162853370 @default.
• W4382934895 hasConceptScore W4382934895C175133352 @default.
• W4382934895 hasConceptScore W4382934895C199360897 @default.
• W4382934895 hasConceptScore W4382934895C2777904410 @default.
• W4382934895 hasConceptScore W4382934895C2779343474 @default.
• W4382934895 hasConceptScore W4382934895C2780378061 @default.
• W4382934895 hasConceptScore W4382934895C2780598303 @default.
• W4382934895 hasConceptScore W4382934895C33923547 @default.
• W4382934895 hasConceptScore W4382934895C41008148 @default.
• W4382934895 hasConceptScore W4382934895C529173508 @default.
• W4382934895 hasConceptScore W4382934895C77088390 @default.
• W4382934895 hasConceptScore W4382934895C86803240 @default.
• W4382934895 hasConceptScore W4382934895C98825075 @default.
• W4382934895 hasFunder F4320311294 @default.
• W4382934895 hasLocation W43829348951 @default.

• next