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- W4382982020 abstract "The purpose of this study is to investigate the factors of satisfaction and dissatisfaction with the Daegu Chimac Festival recognized by tourists who participated in the Daegu Chimac Festival. Studying the direction of the Daegu Chimac Festival, which tourists recognize is meaningful. The interview for this study was completed by 13 tourists who had previously participated in the Daegu Chimac Festival. Looking at the factors that contribute to tourists satisfaction with the Daegu Chimac Festival, delicious chicken and beer provided by various chicken brands were mentioned. Cultural events such as concerts involving famous celebrities during the festival were found to impress tourists. He also mentioned that there are various festival programs that tourists can participate in. On the other hand, it was mentioned that the characteristics of the Daegu Chimac Festival are unclear, which is a factor in the dissatisfaction felt by tourists compared to beer-related festivals held in other regions. In other words, it was discovered that the identity and uniqueness of the Daegu Chimac Festival needed to be emphasized more strongly to tourists. In addition, tourists enter the website promoting the Daegu Chimac Festival to get information about the festival, and they are dissatisfied with the limited information available on the website. Tourists said it is possible for the Daegu Chimac Festival to become a festival that will become famous not only domestically but also internationally and continue to operate successfully. This study is more useful in that it suggests the direction for the Daegu Chimac Festival, which can survive more systematically and successfully given the reality that numerous regional festivals have recently been operated in Korea." @default.
- W4382982020 created "2023-07-04" @default.
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- W4382982020 date "2023-06-30" @default.
- W4382982020 modified "2023-09-26" @default.
- W4382982020 title "The Success and Failure Factors of the Domestic Festival Industry: Focusing on the Daegu Chimac Festival" @default.
- W4382982020 doi "https://doi.org/10.20878/cshr.2023.29.6.011" @default.
- W4382982020 hasPublicationYear "2023" @default.
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