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• W4383115450 abstract "Abstract: Irham Ponsel is a business that is engaged in the sale and service of cellphones. In his activities, Irham Ponsel has not promoted much, especially during the Covid-19 pandemic that hit Indonesia, so that sales turnover decreased. The existence of a marketplace is considered the most suitable for marketing during the current pandemic. Because the marketplace has a concept like a conventional market, it's just that the market is virtual (online). The purpose of this activity is expected to be useful in adding insight into marketing strategies by utilizing the Shopee marketplace. In addition, it is also expected to be able to sell these products, so that it is expected to increase product sales turnover. The method in this activity is carried out by sharing sessions in pre-activities, methods of socialization and training in the implementation of activities, as well as monitoring and evaluation of these activities. The end result of this community service is utilizing technology as much as possible so that it can help develop Irham Ponsel and be able to compete globally with other business actors. In addition, they can take advantage of the market so that they can reach the market and attract the bigger consumers. Keywords: Cellphone; Marketplace; Sales; Shopee  Abstrak: Irham Ponsel merupakan usaha yang bergerak di bidang penjualan dan service handphone. Dalam kegiatannya, Irham Ponsel belum melakukan promosi secara luas, apalagi dimasa pandemi Covid-19 yang tengah melanda Indonesia, sehingga omszet penjualan menurun. Adanya marketplace dirasa paling cocok untuk pemasaran dimasa pandemi sekarang ini. Dikarenakan marketplace memiliki konsep seperti pasar konvensional, hanya saja pasarnya berbentuk virtual (online). Tujuan dari kegiatan ini diharapkan dapat bermanfaat dalam menambah wawasan dalam strategi pemasaran dengan memanfaatkan marketplace Shopee. Selain itu juga dapat menstabilkan penjualan produk tersebut, sehingga diharapkan dapat meningkatkan omzet penjualan produk. Metode dalam kegiatan ini dilakukan dengan sharing session pada pra kegiatan, metode sosialisasi dan pelatihan pada pelaksanaan kegiatan, serta melakukan monitoring dan evaluasi terhadapat kegiatan ini. Hasil akhir dari pengabdian kepada masyarakat ini adalah memanfaatkan teknologi semaksimal mungkin sehingga dapat membantu mengembangkan Irham Ponsel dan dapat bersaing secara global dengan para pelaku usaha lain. Selain itu, dapat memanfaatkan marketplace sehingga dapat menjangkau pasar serta menarik konsumen secara lebih luas. Kata kunci: Marketplace; Penjualan; Ponsel Shopee" @default.
• W4383115450 created "2023-07-05" @default.
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• W4383115450 date "2022-02-02" @default.
• W4383115450 modified "2023-10-07" @default.
• W4383115450 title "Pemanfaatan Marketplace Sebagai Strategi Pemasaran untuk Meningkatkan Penjualan Usaha Ponsel" @default.
• W4383115450 doi "https://doi.org/10.54314/jpstm.v1i2.793" @default.
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