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- W4383311291 abstract "This study investigates the role of mobile technology in the three stages (pre-visit, during-visit, and post-visit) of nature-based tourism (NBT) experiences. By employing collaborative autoethnography and reflexive thematic data analysis, this research explored the NBT experiences of four researchers who participated in a nature-based trek. The findings revealed that in the pre-visit stage, mobile technologies enhanced the NBT experience by enabling the flow of information for planning and mediating the anticipated experiences. Mobile technologies supported tracking well-being, documenting, and sharing the experience online in the during-visit stage. In the post-visit stage, mobile technologies allowed for reliving, reflecting, and sharing the experience. Using mobile technology in this NBT experience also led to some negative experiences, specifically interruptions that resulted in some participants' inability to truly immerse themselves in the experience. This study adds to the existing body of literature on NBT, highlighting the implications of technology, particularly mobile technology, for NBT experiences that can be capitalised on by visitors and destinations/service providers. The study provides important managerial implications that suggest mobile technology can influence the experience in the three stages of an NBT experience. In the pre-visit stage, destinations/service providers must provide information (e.g., on the website) that is essential in planning the experience. In this stage, marketing the experience to attract visitors is also essential, leaving clues to create anticipation for the experience. In responding to the during-visit stage, creating photo opportunities and placing information about the place (e.g., flora and fauna) and identifying the area of internet availability will enhance not only the during-visit stage but also the post-visit stage when viewing and sharing the photos to reflect and relive the experience. The study also offers opportunities for how mobile technology can be used for sustainable tourism." @default.
- W4383311291 created "2023-07-07" @default.
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- W4383311291 date "2023-09-01" @default.
- W4383311291 modified "2023-10-01" @default.
- W4383311291 title "“To use or not to use” - Mobile technology in nature-based tourism experience" @default.
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- W4383311291 doi "https://doi.org/10.1016/j.jort.2023.100667" @default.
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