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- W4383373279 abstract "This paper examines college students’ motivations to participate in cross-border e-commerce skill training. The study conducted a semi-structured interview with participants of cross-border e-commerce workshops at Huaihua University using the ARCS motivation model. According to the findings, relevance and attention motivational components significantly attract students to the cross-border e-commerce skill training program. In contrast, confidence and satisfaction motivational components act as supportive motivators to persuade students to participate in the training program. Students’ knowledge of cross-border e-commerce platforms impacts their interest and attention to cross-border e-commerce workshops and their confidence and satisfaction with their learning process. It is recommended that the design of the university’s crossborder e-commerce skill training program should be optimized. Doing so is expected to maximize students’ motivations to participate in cross-border e-commerce skill training by promoting knowledge of crossborder e-commerce platforms to students of different levels." @default.
- W4383373279 created "2023-07-07" @default.
- W4383373279 date "2023-07-03" @default.
- W4383373279 modified "2023-09-24" @default.
- W4383373279 title "Exploring Chinese College Students’ Motivations to Participate in Cross-Border E-Commerce Skill Training" @default.
- W4383373279 doi "https://doi.org/10.33423/jhetp.v23i10.6179" @default.
- W4383373279 hasPublicationYear "2023" @default.
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