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• W4383423912 startingPage "373" @default.
• W4383423912 abstract "Generating ideas in groups in relation to a specific problem is a very common event in organizations. Osborn (1957) developed a formal process of group ideation called brainstorming. We examine the research literature on brainstorming, the different techniques, the related theoretical models, factors that influence brainstorming effectiveness, the idea evaluation process, and best practices. Although verbal face-to-face brainstorming groups tend not to be particularly effective, other approaches demonstrate the positive potential of the collaborative ideation process. This research has implications for effective meetings, team innovation, and the development of highly creative teams in organizations." @default.
• W4383423912 created "2023-07-07" @default.
• W4383423912 creator A5020533881 @default.
• W4383423912 creator A5033703728 @default.
• W4383423912 creator A5076484761 @default.
• W4383423912 date "2023-01-01" @default.
• W4383423912 modified "2023-09-23" @default.
• W4383423912 title "Brainstorming: How to get the best ideas out of the “group brain” for organizational creativity" @default.
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