Matches in SemOpenAlex for { <https://semopenalex.org/work/W4383648596> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W4383648596 endingPage "252" @default.
- W4383648596 startingPage "243" @default.
- W4383648596 abstract "Under the background of the rapid development of China's e-commerce, it is generally representative for the small and medium-sized manufacturing enterprises in Ningbo to realize the industrial upgrading based on the OEM-ODM-OBM path. In this process, some enterprises gradually independently create Electronic goods brand through e-commerce platforms and achieve success. This case study reveals the main features of the brand evolution of companies at different stages of the manufacturing path, including five aspects: product strategy, competitive strategy, market strategy, brand strategy and customer service." @default.
- W4383648596 created "2023-07-09" @default.
- W4383648596 creator A5058687112 @default.
- W4383648596 creator A5059033878 @default.
- W4383648596 creator A5074980881 @default.
- W4383648596 date "2023-01-01" @default.
- W4383648596 modified "2023-09-25" @default.
- W4383648596 title "A Case Study of E-commerce Brand Evolution Based on OEM-ODM-OBM Path" @default.
- W4383648596 cites W2084094226 @default.
- W4383648596 cites W2111515523 @default.
- W4383648596 cites W2794309206 @default.
- W4383648596 cites W3128230636 @default.
- W4383648596 cites W4210267283 @default.
- W4383648596 doi "https://doi.org/10.1007/978-3-031-35921-7_16" @default.
- W4383648596 hasPublicationYear "2023" @default.
- W4383648596 type Work @default.
- W4383648596 citedByCount "0" @default.
- W4383648596 crossrefType "book-chapter" @default.
- W4383648596 hasAuthorship W4383648596A5058687112 @default.
- W4383648596 hasAuthorship W4383648596A5059033878 @default.
- W4383648596 hasAuthorship W4383648596A5074980881 @default.
- W4383648596 hasConcept C111919701 @default.
- W4383648596 hasConcept C136764020 @default.
- W4383648596 hasConcept C144133560 @default.
- W4383648596 hasConcept C162853370 @default.
- W4383648596 hasConcept C199360897 @default.
- W4383648596 hasConcept C2524010 @default.
- W4383648596 hasConcept C2777735758 @default.
- W4383648596 hasConcept C2780378061 @default.
- W4383648596 hasConcept C33923547 @default.
- W4383648596 hasConcept C40700 @default.
- W4383648596 hasConcept C41008148 @default.
- W4383648596 hasConcept C58546491 @default.
- W4383648596 hasConcept C68694590 @default.
- W4383648596 hasConcept C78597825 @default.
- W4383648596 hasConcept C90673727 @default.
- W4383648596 hasConceptScore W4383648596C111919701 @default.
- W4383648596 hasConceptScore W4383648596C136764020 @default.
- W4383648596 hasConceptScore W4383648596C144133560 @default.
- W4383648596 hasConceptScore W4383648596C162853370 @default.
- W4383648596 hasConceptScore W4383648596C199360897 @default.
- W4383648596 hasConceptScore W4383648596C2524010 @default.
- W4383648596 hasConceptScore W4383648596C2777735758 @default.
- W4383648596 hasConceptScore W4383648596C2780378061 @default.
- W4383648596 hasConceptScore W4383648596C33923547 @default.
- W4383648596 hasConceptScore W4383648596C40700 @default.
- W4383648596 hasConceptScore W4383648596C41008148 @default.
- W4383648596 hasConceptScore W4383648596C58546491 @default.
- W4383648596 hasConceptScore W4383648596C68694590 @default.
- W4383648596 hasConceptScore W4383648596C78597825 @default.
- W4383648596 hasConceptScore W4383648596C90673727 @default.
- W4383648596 hasLocation W43836485961 @default.
- W4383648596 hasOpenAccess W4383648596 @default.
- W4383648596 hasPrimaryLocation W43836485961 @default.
- W4383648596 hasRelatedWork W1949839139 @default.
- W4383648596 hasRelatedWork W2127759411 @default.
- W4383648596 hasRelatedWork W2349871068 @default.
- W4383648596 hasRelatedWork W2373902053 @default.
- W4383648596 hasRelatedWork W2378202326 @default.
- W4383648596 hasRelatedWork W2890226682 @default.
- W4383648596 hasRelatedWork W2893028021 @default.
- W4383648596 hasRelatedWork W3165925329 @default.
- W4383648596 hasRelatedWork W4285247041 @default.
- W4383648596 hasRelatedWork W792630694 @default.
- W4383648596 isParatext "false" @default.
- W4383648596 isRetracted "false" @default.
- W4383648596 workType "book-chapter" @default.