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- W4383650594 abstract "The Concept Triangulation Map (CTM) was designed to enable the identification of the thinking of individual team members and the convergence of this thinking to produce common and creative concept combinations for innovation. This research examined the effects of the produced word combinations on creative brain activities. In total, 20 Taiwanese university students were recruited for an electroencephalogram (EEG) experiment with a baseline Chinese Word Remote Associates Test (CWRAT). The EEG results were compared by the CWRAT score, higher (scored over 18 points), middle (scored 13–17 points) and lower (scored under 12 points). The α and β brainwaves were stimulated the most by combinations 5–8 (c5–8) from each CTM group and some combinations of common concepts. Participants with low CWRAT scores did not generally exhibit the stimulation α and β brainwaves in response to common combinations, and they seldom exhibited responses to creative combinations. Participants with higher scores generally exhibited sudden brainwave stimulation at high amplitudes. The results provide novel insights into creativity quality assessed using the CTM, in which common concepts are critical to calibrating optimised thinking performance." @default.
- W4383650594 created "2023-07-09" @default.
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- W4383650594 date "2023-01-01" @default.
- W4383650594 modified "2023-09-25" @default.
- W4383650594 title "CTM Design Thinking Tool Stimulates Creative α and β Brain Activities" @default.
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- W4383650594 doi "https://doi.org/10.1007/978-3-031-35696-4_42" @default.
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