Matches in SemOpenAlex for { <https://semopenalex.org/work/W4383674576> ?p ?o ?g. }
Showing items 1 to 83 of
83
with 100 items per page.
- W4383674576 endingPage "87" @default.
- W4383674576 startingPage "87" @default.
- W4383674576 abstract "Communication in the business world is significantly considered capable of overcoming various problems faced by a company. Various strategies are needed to survive every business challenge today. Communication strategies play a significant role in marketing goods or services. This study aims to find and analyze the marketing communication strategy of airplane ticket sales at PT TX Tour and Travel Gorontalo Branch. This study applies a descriptive qualitative method. Data collection is done through observation and interviews. The result of this study is that the owner and employees of the company have carried out some marketing communication strategies (Morissan, 2010), namely: 1) Direct marketing through direct offers to potential customers of products or services. 2) Sales promotion is carried out through discounts for a minimum purchase of 20 airplane tickets. 3) Advertising is carried out actively in the form of promotions on social media. 4) Personal selling carried out is in the form of face-to-face communication with customers walking in directly. 5) Public Relations is only carried out through public relations activities with a general pattern because PT TX Tour and Travel Gorontalo Branch does not have a special public relations division. Marketing communication applied by PT TX Tour and Travel Gorontalo Branch has the strength to survive amid development and competition. However, PT TX Tour and Travel Gorontalo Branch still has weaknesses that need to be improved again with new, more innovative strategic planning techniques to face competition in the travel tourism business. Keywords: marketing communication, airplane ticket sales" @default.
- W4383674576 created "2023-07-09" @default.
- W4383674576 creator A5017239665 @default.
- W4383674576 creator A5051824055 @default.
- W4383674576 creator A5061309578 @default.
- W4383674576 creator A5092431514 @default.
- W4383674576 date "2023-04-30" @default.
- W4383674576 modified "2023-09-25" @default.
- W4383674576 title "MARKETING COMMUNICATION STRATEGY OF AIRPLANE TICKET SALES AT PT.TX TOUR AND TRAVEL GORONTALO BRANCH" @default.
- W4383674576 doi "https://doi.org/10.33603/signal.v11i1.8101" @default.
- W4383674576 hasPublicationYear "2023" @default.
- W4383674576 type Work @default.
- W4383674576 citedByCount "0" @default.
- W4383674576 crossrefType "journal-article" @default.
- W4383674576 hasAuthorship W4383674576A5017239665 @default.
- W4383674576 hasAuthorship W4383674576A5051824055 @default.
- W4383674576 hasAuthorship W4383674576A5061309578 @default.
- W4383674576 hasAuthorship W4383674576A5092431514 @default.
- W4383674576 hasBestOaLocation W43836745761 @default.
- W4383674576 hasConcept C112698675 @default.
- W4383674576 hasConcept C139749660 @default.
- W4383674576 hasConcept C144133560 @default.
- W4383674576 hasConcept C162853370 @default.
- W4383674576 hasConcept C17744445 @default.
- W4383674576 hasConcept C18903297 @default.
- W4383674576 hasConcept C18918823 @default.
- W4383674576 hasConcept C192975520 @default.
- W4383674576 hasConcept C199539241 @default.
- W4383674576 hasConcept C2776540713 @default.
- W4383674576 hasConcept C2781083359 @default.
- W4383674576 hasConcept C2781402841 @default.
- W4383674576 hasConcept C38652104 @default.
- W4383674576 hasConcept C41008148 @default.
- W4383674576 hasConcept C536005652 @default.
- W4383674576 hasConcept C54649085 @default.
- W4383674576 hasConcept C73528240 @default.
- W4383674576 hasConcept C86803240 @default.
- W4383674576 hasConcept C91306197 @default.
- W4383674576 hasConcept C93032411 @default.
- W4383674576 hasConcept C94625758 @default.
- W4383674576 hasConcept C98147612 @default.
- W4383674576 hasConceptScore W4383674576C112698675 @default.
- W4383674576 hasConceptScore W4383674576C139749660 @default.
- W4383674576 hasConceptScore W4383674576C144133560 @default.
- W4383674576 hasConceptScore W4383674576C162853370 @default.
- W4383674576 hasConceptScore W4383674576C17744445 @default.
- W4383674576 hasConceptScore W4383674576C18903297 @default.
- W4383674576 hasConceptScore W4383674576C18918823 @default.
- W4383674576 hasConceptScore W4383674576C192975520 @default.
- W4383674576 hasConceptScore W4383674576C199539241 @default.
- W4383674576 hasConceptScore W4383674576C2776540713 @default.
- W4383674576 hasConceptScore W4383674576C2781083359 @default.
- W4383674576 hasConceptScore W4383674576C2781402841 @default.
- W4383674576 hasConceptScore W4383674576C38652104 @default.
- W4383674576 hasConceptScore W4383674576C41008148 @default.
- W4383674576 hasConceptScore W4383674576C536005652 @default.
- W4383674576 hasConceptScore W4383674576C54649085 @default.
- W4383674576 hasConceptScore W4383674576C73528240 @default.
- W4383674576 hasConceptScore W4383674576C86803240 @default.
- W4383674576 hasConceptScore W4383674576C91306197 @default.
- W4383674576 hasConceptScore W4383674576C93032411 @default.
- W4383674576 hasConceptScore W4383674576C94625758 @default.
- W4383674576 hasConceptScore W4383674576C98147612 @default.
- W4383674576 hasIssue "1" @default.
- W4383674576 hasLocation W43836745761 @default.
- W4383674576 hasOpenAccess W4383674576 @default.
- W4383674576 hasPrimaryLocation W43836745761 @default.
- W4383674576 hasRelatedWork W1567436916 @default.
- W4383674576 hasRelatedWork W1910789414 @default.
- W4383674576 hasRelatedWork W2080870619 @default.
- W4383674576 hasRelatedWork W2473387847 @default.
- W4383674576 hasRelatedWork W2891905316 @default.
- W4383674576 hasRelatedWork W2942592935 @default.
- W4383674576 hasRelatedWork W3037222465 @default.
- W4383674576 hasRelatedWork W3123527466 @default.
- W4383674576 hasRelatedWork W3190420290 @default.
- W4383674576 hasRelatedWork W2526936525 @default.
- W4383674576 hasVolume "11" @default.
- W4383674576 isParatext "false" @default.
- W4383674576 isRetracted "false" @default.
- W4383674576 workType "article" @default.