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- W4383911572 abstract "Research Purpose: Both of the enabler and inhibitor of the easy payment service’s acceptance should be considered in order to spread the service to those who postpone or reject it. This study is to provide strategic implication by examining the influences of the enablers and inhibitors on innovation resistance by applying dual factor theory as well as influences on use intention by mediation of innovation resistance.Research Methods: The relations between innovation resistance and use intention were analyzed by organizing enabler with perceived easiness and perceived usefulness and inhibitor with perceived danger and status quo bias based on preceding researches.Results in Research: Firstly, perceived easiness among the enablers was found to have significant negative impact on innovation resistance, but perceived usefulness showed no significant impact on innovation resistance. Secondly, all of the inhibitors, perceived danger and status quo bias, were found to have significant positive impact on innovation resistance, which had significant negative impact on use intention. Thirdly, innovation resistance mediated the influences of all adopted independent variables(perceived easiness, perceived danger, status quo bias) on use intention.Research Conclusion: When perceived easiness is in its high level, innovation resistance decreases which leads to higher use intention. Also, when perceived danger and status quo bias decrease, innovation resistance decreases which leads to higher use intention of simple payment service." @default.
- W4383911572 created "2023-07-12" @default.
- W4383911572 creator A5089160244 @default.
- W4383911572 date "2023-06-30" @default.
- W4383911572 modified "2023-09-23" @default.
- W4383911572 title "The impact of dual factors of enabler and inhibitor on simple payment service’s innovation resistance and use intention" @default.
- W4383911572 doi "https://doi.org/10.20462/tebs.2023.6.24.3.157" @default.
- W4383911572 hasPublicationYear "2023" @default.
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