Matches in SemOpenAlex for { <https://semopenalex.org/work/W4384200566> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W4384200566 abstract "Social media campaign has been changing the landscape of elections globally. In the 2022 Philippine electoral campaigns; massive number of messages, stories, and political marketing tactics online were used to persuade the electorate. Hence, the recent election has been the most social media-active and engaging campaign in the country’s democratic history. This paper evaluates the political message strategies of the two leading presidential bets, Ferdinand “Bongbong” Marcos Jr. and Leni Robredo, who utilized social media heavily and served as their campaign battleground. Using a Qualitative Content Analysis of their posts and audience contents, selected materials were coded and analyzed. The study found Marcos to appeal to themes revolving around the concerns of the masses like agriculture and basic commodities. In contrast, Robredo appeared to be the more direct in addressing the policy needed to change the system of government to improve the services for everyone. This further argues that social media can persuade the electorate and involve them in co-creating content for them; thus, using an adequate platform for a specific message, either policy or non-policy related, should be planned strategically." @default.
- W4384200566 created "2023-07-14" @default.
- W4384200566 creator A5078915658 @default.
- W4384200566 creator A5092096259 @default.
- W4384200566 date "2023-07-13" @default.
- W4384200566 modified "2023-10-16" @default.
- W4384200566 title "‘Battleground of Philippine Elections’: Political Message Strategies of Bongbong Marcos and Leni Robredo on Social Media" @default.
- W4384200566 doi "https://doi.org/10.47191/ijsshr/v6-i7-32" @default.
- W4384200566 hasPublicationYear "2023" @default.
- W4384200566 type Work @default.
- W4384200566 citedByCount "0" @default.
- W4384200566 crossrefType "journal-article" @default.
- W4384200566 hasAuthorship W4384200566A5078915658 @default.
- W4384200566 hasAuthorship W4384200566A5092096259 @default.
- W4384200566 hasBestOaLocation W43842005661 @default.
- W4384200566 hasConcept C112698675 @default.
- W4384200566 hasConcept C138885662 @default.
- W4384200566 hasConcept C144024400 @default.
- W4384200566 hasConcept C144133560 @default.
- W4384200566 hasConcept C162446236 @default.
- W4384200566 hasConcept C17744445 @default.
- W4384200566 hasConcept C197487636 @default.
- W4384200566 hasConcept C199539241 @default.
- W4384200566 hasConcept C2776129789 @default.
- W4384200566 hasConcept C2778137410 @default.
- W4384200566 hasConcept C2778449503 @default.
- W4384200566 hasConcept C29595303 @default.
- W4384200566 hasConcept C3116431 @default.
- W4384200566 hasConcept C36289849 @default.
- W4384200566 hasConcept C39549134 @default.
- W4384200566 hasConcept C41895202 @default.
- W4384200566 hasConcept C518677369 @default.
- W4384200566 hasConcept C555826173 @default.
- W4384200566 hasConcept C90508534 @default.
- W4384200566 hasConcept C94625758 @default.
- W4384200566 hasConceptScore W4384200566C112698675 @default.
- W4384200566 hasConceptScore W4384200566C138885662 @default.
- W4384200566 hasConceptScore W4384200566C144024400 @default.
- W4384200566 hasConceptScore W4384200566C144133560 @default.
- W4384200566 hasConceptScore W4384200566C162446236 @default.
- W4384200566 hasConceptScore W4384200566C17744445 @default.
- W4384200566 hasConceptScore W4384200566C197487636 @default.
- W4384200566 hasConceptScore W4384200566C199539241 @default.
- W4384200566 hasConceptScore W4384200566C2776129789 @default.
- W4384200566 hasConceptScore W4384200566C2778137410 @default.
- W4384200566 hasConceptScore W4384200566C2778449503 @default.
- W4384200566 hasConceptScore W4384200566C29595303 @default.
- W4384200566 hasConceptScore W4384200566C3116431 @default.
- W4384200566 hasConceptScore W4384200566C36289849 @default.
- W4384200566 hasConceptScore W4384200566C39549134 @default.
- W4384200566 hasConceptScore W4384200566C41895202 @default.
- W4384200566 hasConceptScore W4384200566C518677369 @default.
- W4384200566 hasConceptScore W4384200566C555826173 @default.
- W4384200566 hasConceptScore W4384200566C90508534 @default.
- W4384200566 hasConceptScore W4384200566C94625758 @default.
- W4384200566 hasIssue "07" @default.
- W4384200566 hasLocation W43842005661 @default.
- W4384200566 hasOpenAccess W4384200566 @default.
- W4384200566 hasPrimaryLocation W43842005661 @default.
- W4384200566 hasRelatedWork W2020639249 @default.
- W4384200566 hasRelatedWork W2748952813 @default.
- W4384200566 hasRelatedWork W2775363399 @default.
- W4384200566 hasRelatedWork W2890765373 @default.
- W4384200566 hasRelatedWork W2967753054 @default.
- W4384200566 hasRelatedWork W2996259359 @default.
- W4384200566 hasRelatedWork W3047399098 @default.
- W4384200566 hasRelatedWork W4286250658 @default.
- W4384200566 hasRelatedWork W4313029953 @default.
- W4384200566 hasRelatedWork W610267279 @default.
- W4384200566 hasVolume "06" @default.
- W4384200566 isParatext "false" @default.
- W4384200566 isRetracted "false" @default.
- W4384200566 workType "article" @default.