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- W4384208153 abstract "As the global climate crisis becomes more serious, the number of young generations practicing eco-friendly activities in everyday life is increasing. The young generation responds sensitively to environmental and social issues and pursues value consumption, purchasing products or services based on their own value judgments. This study aimed to examine the structural relationship between personal values (selfishness, altruism, ecology), environmental orientation, and purchase intention of eco-friendly products of consumers, especially the young generation, according to the application applied with IT technology. In addition, we tried to verify whether message involvement plays a role as a moderating variable between personal value and environmental orientation. This survey was conducted from November 15th to 17th, 2021, and the students of University A in the Gyeongbuk area were asked to respond to the questionnaire after using the ’Carbon Footprint Calculator’ app through the Google survey function, and a total of 236 copies were used for analysis. The results of this study are as follows. First, it was found that personal values (egoism, altruism, ecology) had a significant effect on environmental orientation. Second, it was found that environmental orientation had a significant effect on the purchase intention of eco-friendly products. Third, message involvement was shown to have a moderating effect between selfishness, ecology and environmental orientation. Finally, the limitations of this study and the theoretical and practical implications were discussed." @default.
- W4384208153 created "2023-07-14" @default.
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- W4384208153 date "2023-06-30" @default.
- W4384208153 modified "2023-09-24" @default.
- W4384208153 title "The Effect of Carbon Emission Calculator App on the Intention to Purchase Eco-Friendly Products: Focusing on the Control Effect of Message Intervention" @default.
- W4384208153 doi "https://doi.org/10.37272/jiecr.2023.06.23.3.67" @default.
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