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- W4384283468 abstract "The goal of an ecosystem is the creation of a value proposition firms could not offer alone. But how are new value propositions being defined in emerging ecosystems? Our study with eight cases yields several implications along these lines: First, how to come up with an initial idea for a value proposition and convince partners to commit to it? And, second, how to set-up the iterative process of value proposition adaption? And how to find a way to align both customer and partner interests along that way? Overall, this helps to understand how factors in the early stages of ecosystem development affect its value proposition." @default.
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- W4384283468 date "2023-07-01" @default.
- W4384283468 modified "2023-10-16" @default.
- W4384283468 title "Journey to the Big Bang: How firms define new value propositions in emerging ecosystems" @default.
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- W4384283468 doi "https://doi.org/10.1016/j.jengtecman.2023.101762" @default.
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