FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4384341710> ?p ?o ?g. }

• W4384341710 endingPage "6359" @default.
• W4384341710 startingPage "6359" @default.
• W4384341710 abstract "The frequent consumption of sugary beverages is associated with many health risks. This study examined how persuasive appeals and graphics were used in different media campaigns to encourage and discourage sugary beverages and water in the United States (U.S.) The investigators developed a codebook, protocol and systematic process to conduct a qualitative content analysis for 280 media campaigns organized into a typology with six categories. SPSS version 28.0 was used to analyze rational and emotional appeals (i.e., positive, negative, coactive) for campaign slogans, taglines and graphic images (i.e., symbols, colors, audiences) for 60 unique campaigns across the typology. Results showed that positive emotional appeals were used more to promote sugary beverages in corporate advertising and marketing (64.7%) and social responsibility campaigns (68.8%), and less to encourage water in social marketing campaigns (30%). In contrast, public awareness campaigns used negative emotional appeals (48.1%), and advocacy campaigns combined rational (30%) and emotional positive (50%) and negative appeals (30%). Public policy campaigns used rational (82.6%) and positive emotional appeals (73.9%) to motivate support or opposition for sugary beverage tax legislation. Chi-square analyses assessed the relationships between the U.S. media campaign typology categories and graphic elements that revealed three variables with significant associations between the campaign typology and race/ethnicity (χ2(103) = 32.445, p = 0.039), content (χ2(103) = 70.760, p < 0.001) and product image (χ2(103) = 11.930, p = 0.036). Future research should examine how positive persuasive appeals in text and graphics can promote water to reduce sugary beverage health risks." @default.
• W4384341710 created "2023-07-15" @default.
• W4384341710 creator A5009928699 @default.
• W4384341710 creator A5023055396 @default.
• W4384341710 creator A5030931731 @default.
• W4384341710 creator A5039377403 @default.
• W4384341710 creator A5092472053 @default.
• W4384341710 date "2023-07-13" @default.
• W4384341710 modified "2023-09-26" @default.
• W4384341710 title "A Content Analysis of Persuasive Appeals Used in Media Campaigns to Encourage and Discourage Sugary Beverages and Water in the United States" @default.
• W4384341710 cites W1563153194 @default.
• W4384341710 cites W1604607681 @default.
• W4384341710 cites W1964024998 @default.
• W4384341710 cites W1969520651 @default.
• W4384341710 cites W1989364164 @default.
• W4384341710 cites W2044777717 @default.
• W4384341710 cites W2061504941 @default.
• W4384341710 cites W2077401742 @default.
• W4384341710 cites W2097039984 @default.
• W4384341710 cites W2120713060 @default.
• W4384341710 cites W2142225512 @default.
• W4384341710 cites W2145344509 @default.
• W4384341710 cites W2152914770 @default.
• W4384341710 cites W2157346346 @default.
• W4384341710 cites W2160375265 @default.
• W4384341710 cites W2423072635 @default.
• W4384341710 cites W2473849004 @default.
• W4384341710 cites W2568517650 @default.
• W4384341710 cites W2621817767 @default.
• W4384341710 cites W2744913250 @default.
• W4384341710 cites W2783102781 @default.
• W4384341710 cites W2806678657 @default.
• W4384341710 cites W2889524551 @default.
• W4384341710 cites W2892151012 @default.
• W4384341710 cites W2896837930 @default.
• W4384341710 cites W2898155195 @default.
• W4384341710 cites W2907192562 @default.
• W4384341710 cites W2923686499 @default.
• W4384341710 cites W2938892948 @default.
• W4384341710 cites W2943352893 @default.
• W4384341710 cites W2943561044 @default.
• W4384341710 cites W2946699654 @default.
• W4384341710 cites W2997873957 @default.
• W4384341710 cites W3009456250 @default.
• W4384341710 cites W3040530463 @default.
• W4384341710 cites W3044417189 @default.
• W4384341710 cites W3086754316 @default.
• W4384341710 cites W3092668609 @default.
• W4384341710 cites W3096561117 @default.
• W4384341710 cites W3106033546 @default.
• W4384341710 cites W3107410616 @default.
• W4384341710 cites W3117418837 @default.
• W4384341710 cites W3125986304 @default.
• W4384341710 cites W3127922024 @default.
• W4384341710 cites W3130767270 @default.
• W4384341710 cites W3139623528 @default.
• W4384341710 cites W3159432943 @default.
• W4384341710 cites W3162789248 @default.
• W4384341710 cites W3172060055 @default.
• W4384341710 cites W3179454833 @default.
• W4384341710 cites W3185212658 @default.
• W4384341710 cites W3198837266 @default.
• W4384341710 cites W3210287667 @default.
• W4384341710 cites W4200542824 @default.
• W4384341710 cites W4206812576 @default.
• W4384341710 cites W4207002397 @default.
• W4384341710 cites W4210400714 @default.
• W4384341710 cites W4210454596 @default.
• W4384341710 cites W4211028333 @default.
• W4384341710 cites W4213033974 @default.
• W4384341710 cites W4213364025 @default.
• W4384341710 cites W4220879880 @default.
• W4384341710 cites W4225655149 @default.
• W4384341710 cites W4226283350 @default.
• W4384341710 cites W4229766132 @default.
• W4384341710 cites W4293579682 @default.
• W4384341710 cites W4312057358 @default.
• W4384341710 cites W4312193661 @default.
• W4384341710 cites W4313397012 @default.
• W4384341710 doi "https://doi.org/10.3390/ijerph20146359" @default.
• W4384341710 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/37510591" @default.
• W4384341710 hasPublicationYear "2023" @default.
• W4384341710 type Work @default.
• W4384341710 citedByCount "0" @default.
• W4384341710 crossrefType "journal-article" @default.
• W4384341710 hasAuthorship W4384341710A5009928699 @default.
• W4384341710 hasAuthorship W4384341710A5023055396 @default.
• W4384341710 hasAuthorship W4384341710A5030931731 @default.
• W4384341710 hasAuthorship W4384341710A5039377403 @default.
• W4384341710 hasAuthorship W4384341710A5092472053 @default.
• W4384341710 hasBestOaLocation W43843417101 @default.
• W4384341710 hasConcept C112698675 @default.
• W4384341710 hasConcept C144024400 @default.
• W4384341710 hasConcept C144133560 @default.
• W4384341710 hasConcept C15744967 @default.
• W4384341710 hasConcept C162446236 @default.
• W4384341710 hasConcept C17744445 @default.
• W4384341710 hasConcept C19165224 @default.

• next