Matches in SemOpenAlex for { <https://semopenalex.org/work/W4384346036> ?p ?o ?g. }
Showing items 1 to 85 of
85
with 100 items per page.
- W4384346036 endingPage "24" @default.
- W4384346036 startingPage "13" @default.
- W4384346036 abstract "This study aims to examine and analyze the effect of integrated marketing communications (advertising, sales promotion, public relations, personal selling, direct & online marketing) on the brand image of electronic television products. The population in this study were 2,576 customers or users of the 2018 Panasonic brand television. To determine the number of samples, the Slovin formula was used and 100 people were obtained spread across the city of Makassar. The data in this study used primary data collected by distributing questionnaires to all respondents. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, validity and reliability tests and testing of all hypotheses through the coefficient of determination test, partial test (t test) and simultaneous test (f test). The results of this study indicate that the variables of advertising, promotion, public relations, personal selling and direct & online marketing have a positive and significant effect on the brand image of television electronic products at PT. Panasonic Goblet. And based on the test results on all variables in the integrated marketing communication program, the promotion variable has the most dominant value influencing the brand image of television electronic products at PT. Panasonic Goblet." @default.
- W4384346036 created "2023-07-15" @default.
- W4384346036 creator A5074906654 @default.
- W4384346036 date "2023-01-28" @default.
- W4384346036 modified "2023-10-07" @default.
- W4384346036 title "Improving Brand Image of Television Electronic Products Through Integrated Marketing Communications" @default.
- W4384346036 doi "https://doi.org/10.60079/abim.v1i1.48" @default.
- W4384346036 hasPublicationYear "2023" @default.
- W4384346036 type Work @default.
- W4384346036 citedByCount "0" @default.
- W4384346036 crossrefType "journal-article" @default.
- W4384346036 hasAuthorship W4384346036A5074906654 @default.
- W4384346036 hasBestOaLocation W43843460361 @default.
- W4384346036 hasConcept C105795698 @default.
- W4384346036 hasConcept C112698675 @default.
- W4384346036 hasConcept C121332964 @default.
- W4384346036 hasConcept C139749660 @default.
- W4384346036 hasConcept C144024400 @default.
- W4384346036 hasConcept C144133560 @default.
- W4384346036 hasConcept C149923435 @default.
- W4384346036 hasConcept C151730666 @default.
- W4384346036 hasConcept C162853370 @default.
- W4384346036 hasConcept C163258240 @default.
- W4384346036 hasConcept C17744445 @default.
- W4384346036 hasConcept C192975520 @default.
- W4384346036 hasConcept C199539241 @default.
- W4384346036 hasConcept C2777267654 @default.
- W4384346036 hasConcept C2781083359 @default.
- W4384346036 hasConcept C2781402841 @default.
- W4384346036 hasConcept C2908647359 @default.
- W4384346036 hasConcept C33923547 @default.
- W4384346036 hasConcept C39896193 @default.
- W4384346036 hasConcept C43214815 @default.
- W4384346036 hasConcept C54649085 @default.
- W4384346036 hasConcept C62520636 @default.
- W4384346036 hasConcept C73528240 @default.
- W4384346036 hasConcept C86803240 @default.
- W4384346036 hasConcept C94625758 @default.
- W4384346036 hasConcept C98147612 @default.
- W4384346036 hasConceptScore W4384346036C105795698 @default.
- W4384346036 hasConceptScore W4384346036C112698675 @default.
- W4384346036 hasConceptScore W4384346036C121332964 @default.
- W4384346036 hasConceptScore W4384346036C139749660 @default.
- W4384346036 hasConceptScore W4384346036C144024400 @default.
- W4384346036 hasConceptScore W4384346036C144133560 @default.
- W4384346036 hasConceptScore W4384346036C149923435 @default.
- W4384346036 hasConceptScore W4384346036C151730666 @default.
- W4384346036 hasConceptScore W4384346036C162853370 @default.
- W4384346036 hasConceptScore W4384346036C163258240 @default.
- W4384346036 hasConceptScore W4384346036C17744445 @default.
- W4384346036 hasConceptScore W4384346036C192975520 @default.
- W4384346036 hasConceptScore W4384346036C199539241 @default.
- W4384346036 hasConceptScore W4384346036C2777267654 @default.
- W4384346036 hasConceptScore W4384346036C2781083359 @default.
- W4384346036 hasConceptScore W4384346036C2781402841 @default.
- W4384346036 hasConceptScore W4384346036C2908647359 @default.
- W4384346036 hasConceptScore W4384346036C33923547 @default.
- W4384346036 hasConceptScore W4384346036C39896193 @default.
- W4384346036 hasConceptScore W4384346036C43214815 @default.
- W4384346036 hasConceptScore W4384346036C54649085 @default.
- W4384346036 hasConceptScore W4384346036C62520636 @default.
- W4384346036 hasConceptScore W4384346036C73528240 @default.
- W4384346036 hasConceptScore W4384346036C86803240 @default.
- W4384346036 hasConceptScore W4384346036C94625758 @default.
- W4384346036 hasConceptScore W4384346036C98147612 @default.
- W4384346036 hasIssue "1" @default.
- W4384346036 hasLocation W43843460361 @default.
- W4384346036 hasOpenAccess W4384346036 @default.
- W4384346036 hasPrimaryLocation W43843460361 @default.
- W4384346036 hasRelatedWork W1910789414 @default.
- W4384346036 hasRelatedWork W2045007867 @default.
- W4384346036 hasRelatedWork W2146635874 @default.
- W4384346036 hasRelatedWork W2159662691 @default.
- W4384346036 hasRelatedWork W2284368262 @default.
- W4384346036 hasRelatedWork W2346938437 @default.
- W4384346036 hasRelatedWork W2586102950 @default.
- W4384346036 hasRelatedWork W2974227433 @default.
- W4384346036 hasRelatedWork W2610868487 @default.
- W4384346036 hasRelatedWork W2792240158 @default.
- W4384346036 hasVolume "1" @default.
- W4384346036 isParatext "false" @default.
- W4384346036 isRetracted "false" @default.
- W4384346036 workType "article" @default.