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- W4384498985 abstract "This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented." @default.
- W4384498985 created "2023-07-18" @default.
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- W4384498985 date "2023-07-14" @default.
- W4384498985 modified "2023-10-02" @default.
- W4384498985 title "Index" @default.
- W4384498985 doi "https://doi.org/10.4337/9781035311316.00016" @default.
- W4384498985 hasPublicationYear "2023" @default.
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