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- W4384567168 abstract "The pharmaceutical industry's route to market had historically been based on sales teams interacting with key healthcare practitioners (HCPs) in their place of work. The COVID-19 pandemic forced an immediate reinvention of the pharmaceutical industry's entire sales strategy to protect multimillion dollar investments in new treatments and the essential feedback loop between the pharmaceutical industry and HCPs. Virtual and digital solutions were quickly put in place, demonstrating how such a radical strategic pivot is not only possible but can have unexpected benefits. The author is a pharmaceutical industry professional, and this chapter is based on his personal experiences of the industry's strategic response and the limited amount of published research available. The author concludes that leveraging new digital engagement strategies with the industry and optimizing external stakeholder relationships will be key to success in the industry's next normal." @default.
- W4384567168 created "2023-07-18" @default.
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- W4384567168 date "2023-06-09" @default.
- W4384567168 modified "2023-09-25" @default.
- W4384567168 title "Reinventing Strategic Execution in the Pharmaceutical Industry" @default.
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- W4384567168 doi "https://doi.org/10.4018/978-1-6684-6845-6.ch014" @default.
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