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- W4384705428 abstract "Co-branding is often striven by marketers. There are many advantages of co-branding for a brand that makes many companies do joint branding. This research was conducted with the aim of knowing the effect of co-branding strategy on purchasing decisions. Consumers who use the co-branding product Dear Me Beauty with KFC were chosen as the population of this study, with a sample of 62 people selected by purposive sampling technique. The hypothesis was tested using simple linear regression analysis which resulted in the finding that co-branding had an effect on purchasing decisions." @default.
- W4384705428 created "2023-07-20" @default.
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- W4384705428 date "2023-04-30" @default.
- W4384705428 modified "2023-10-02" @default.
- W4384705428 title "PENGARUH STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN" @default.
- W4384705428 doi "https://doi.org/10.52166/j-macc.v6i1.4149" @default.
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