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- W4385222024 abstract "This paper studies how pricing governance mechanisms in platforms affect the complementors. Based on the shift of pricing mechanisms introduced by Apple’s App Store Small Business Program starting from 2021, this study adopts a regression discontinuity design (RDD) and looks at how this shift affect the innovation and performance of complementors. Using a sample of app developers in Apple’s iOS, we find that developers who enjoyed the preferential pricing show more innovation activities such as app updates and new app releases and have better performance in attracting active users and earning revenue. By providing empirical evidence of the benefit of platforms sharing more revenue to complementors, our findings enrich the understanding of platform governance and platform power in the digital era." @default.
- W4385222024 created "2023-07-25" @default.
- W4385222024 creator A5038057708 @default.
- W4385222024 date "2023-08-01" @default.
- W4385222024 modified "2023-09-23" @default.
- W4385222024 title "Platform Governance Through Pricing: Evidence from Apple’s App Store Small Business Program" @default.
- W4385222024 doi "https://doi.org/10.5465/amproc.2023.11670abstract" @default.
- W4385222024 hasPublicationYear "2023" @default.
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