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- W4385495786 abstract "Abstract Changing the way citizens behave toward sustainability is essential to achieve the SDGs. Citizens can help create a more prosperous planet for future generations by making sustainable decisions and engaging in environmentally friendly behaviors. This position paper draws attention to how social marketing can encourage pro-environmental behavior conducive to achieving the environmental Sustainable Development Goals (SDGs) set by the United Nations (UN) as part of the 2030 Agenda. The paper also offers critical analysis of earlier studies employing a social marketing approach to influence participants’ behavior in favor of environmental sustainability. Recommendations for social marketing practitioners and researchers are provided. These recommendations center on two issues: how to develop and implement successful environmental social marketing programs and how to use communication more effectively." @default.
- W4385495786 created "2023-08-03" @default.
- W4385495786 creator A5003528361 @default.
- W4385495786 date "2023-08-02" @default.
- W4385495786 modified "2023-09-27" @default.
- W4385495786 title "The role of social marketing in achieving the planet sustainable development goals (SDGs)" @default.
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- W4385495786 doi "https://doi.org/10.1007/s12208-023-00385-3" @default.
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