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- W4385523193 abstract "This article explores trust in the discourse of online advertising. Drawing on the relevance-theoretic concept of epistemic vigilance, it asks whether the mechanisms that underlie such a notion can explain which elements in an advert are likely to contribute to the perception of the message as more reliable or credible, thus overcoming readers' inherent skepticism towards advertising. To this end, the online market for tea was taken as a case in point, and an ad hoc corpus of 216 texts from British websites was compiled and analyzed. Findings show that the writers of these texts seek to present their readership with a variety of fine-tuned cultural representations, which may or may not be supported by factual information. This serves to allow the message to pass through the audience's filters of epistemic vigilance, fostering a sense of reliability in the sources of the communication and, by turn, in the product itself." @default.
- W4385523193 created "2023-08-04" @default.
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- W4385523193 date "2023-10-01" @default.
- W4385523193 modified "2023-10-16" @default.
- W4385523193 title "Epistemic vigilance and persuasion: The construction of trust in online marketing" @default.
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- W4385523193 doi "https://doi.org/10.1016/j.pragma.2023.07.007" @default.
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