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- W4385529427 abstract "The paper considers aspects of marketing strategy formation as a component of crisis management by an enterprise. It constructs a tree of objectives for the formation of a strategic set for crisis management by the enterprise. The algorithm of choice for marketing strategies for agricultural enterprises is developed. Finally, a methodical approach to determine efficiency of a marketing strategic set and calculate the extent of its performance for the purpose of defining measures for crisis management by the enterprise is offered." @default.
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- W4385529427 date "2015-12-31" @default.
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- W4385529427 title "Marketing Strategies as a Part of Crisis Management of Enterprises" @default.
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- W4385529427 doi "https://doi.org/10.22630/prs.2015.15.4.48" @default.
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