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• W4385585864 abstract "The research seeks to identify the elements of consumer purchase behavior to shop through digital or E pharmacy through social media influence in India: based Technology Acceptance Model (TAM) which is popularly used in the field of behavioral science. The study is to determine the impact and relationship among the independent variables trust, perceived usefulness and perceived intention on online purchase of medicines through social media influence which is considered as a dependent variable in this study. A descriptive qualitative exploration was conducted through a structured open ended questionnaire from the 100 respondents across different age groups pertaining to Indian context especially millennial using a structured, self-administered and internet mediated survey. The study is cross sectional which studies the relationship between variables and influence of the social media on the purchase of online medicines. The findings shows that there is a positive relationship amongst the independent variables trust, perceived usefulness and perceived intention on the online purchase of medicines through social media influence but perceived intention comes out to be more important construct for buying medicines online along with the trust." @default.
• W4385585864 created "2023-08-05" @default.
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• W4385585864 date "2023-01-01" @default.
• W4385585864 modified "2023-09-24" @default.
• W4385585864 title "Digital Pharmacy in Industry 4.0: A Case of Consumer Buying Behaviour Pattern Using TAM Model" @default.
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• W4385585864 doi "https://doi.org/10.1007/978-981-99-3177-4_4" @default.
• W4385585864 hasPublicationYear "2023" @default.
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