Matches in SemOpenAlex for { <https://semopenalex.org/work/W4385663366> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W4385663366 endingPage "74" @default.
- W4385663366 startingPage "57" @default.
- W4385663366 abstract "people of all ages love to have carbonated soft drinks except those who have some serious health issues. Understanding the consumption pattern of the Generation Y (a generational cohort) would be high priority to the marketer because of the significant characteristics of that segment. Therefore, this paper examines the underlying positive psychological and socio-economic causes which drive the Generation Y to consume carbonated soft drinks. A sample of 257 respondents were taken on the basis of judgemental sampling for this study. Regression analysis and factor analysis were administered to analyse the collected data. This research reveals that Refreshing nature of Carbonated soft drinks (CSD), Meeting with friends, family and co-workers, Taste of CSD, Sweetness nature of the CSD are remarkable underlying positive psychological and socio-economic considerations which drive Generation Y to consume carbonated soft drinks. NU Journal of Humanities, Social Sciences & Business Studies Vol. 7 & 8, No.2 & 1, July 2021 - December 2022 p. 57-74" @default.
- W4385663366 created "2023-08-09" @default.
- W4385663366 creator A5047088638 @default.
- W4385663366 creator A5080768814 @default.
- W4385663366 date "2023-08-08" @default.
- W4385663366 modified "2023-10-07" @default.
- W4385663366 title "Psychological and socio-economic considerations associated with consuming CSD: A Study" @default.
- W4385663366 doi "https://doi.org/10.3329/naujhssbs.v8i1.68081" @default.
- W4385663366 hasPublicationYear "2023" @default.
- W4385663366 type Work @default.
- W4385663366 citedByCount "0" @default.
- W4385663366 crossrefType "journal-article" @default.
- W4385663366 hasAuthorship W4385663366A5047088638 @default.
- W4385663366 hasAuthorship W4385663366A5080768814 @default.
- W4385663366 hasBestOaLocation W43856633661 @default.
- W4385663366 hasConcept C144024400 @default.
- W4385663366 hasConcept C144133560 @default.
- W4385663366 hasConcept C15744967 @default.
- W4385663366 hasConcept C162853370 @default.
- W4385663366 hasConcept C169760540 @default.
- W4385663366 hasConcept C185592680 @default.
- W4385663366 hasConcept C198531522 @default.
- W4385663366 hasConcept C2779476700 @default.
- W4385663366 hasConcept C30772137 @default.
- W4385663366 hasConcept C36289849 @default.
- W4385663366 hasConcept C43617362 @default.
- W4385663366 hasConcept C71924100 @default.
- W4385663366 hasConcept C77805123 @default.
- W4385663366 hasConcept C8868529 @default.
- W4385663366 hasConcept C99454951 @default.
- W4385663366 hasConceptScore W4385663366C144024400 @default.
- W4385663366 hasConceptScore W4385663366C144133560 @default.
- W4385663366 hasConceptScore W4385663366C15744967 @default.
- W4385663366 hasConceptScore W4385663366C162853370 @default.
- W4385663366 hasConceptScore W4385663366C169760540 @default.
- W4385663366 hasConceptScore W4385663366C185592680 @default.
- W4385663366 hasConceptScore W4385663366C198531522 @default.
- W4385663366 hasConceptScore W4385663366C2779476700 @default.
- W4385663366 hasConceptScore W4385663366C30772137 @default.
- W4385663366 hasConceptScore W4385663366C36289849 @default.
- W4385663366 hasConceptScore W4385663366C43617362 @default.
- W4385663366 hasConceptScore W4385663366C71924100 @default.
- W4385663366 hasConceptScore W4385663366C77805123 @default.
- W4385663366 hasConceptScore W4385663366C8868529 @default.
- W4385663366 hasConceptScore W4385663366C99454951 @default.
- W4385663366 hasLocation W43856633661 @default.
- W4385663366 hasOpenAccess W4385663366 @default.
- W4385663366 hasPrimaryLocation W43856633661 @default.
- W4385663366 hasRelatedWork W1975733106 @default.
- W4385663366 hasRelatedWork W2035088191 @default.
- W4385663366 hasRelatedWork W2150613278 @default.
- W4385663366 hasRelatedWork W2428252480 @default.
- W4385663366 hasRelatedWork W2623240653 @default.
- W4385663366 hasRelatedWork W2730839775 @default.
- W4385663366 hasRelatedWork W2748952813 @default.
- W4385663366 hasRelatedWork W2792254699 @default.
- W4385663366 hasRelatedWork W2899084033 @default.
- W4385663366 hasRelatedWork W3146486293 @default.
- W4385663366 isParatext "false" @default.
- W4385663366 isRetracted "false" @default.
- W4385663366 workType "article" @default.