FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4385730260> ?p ?o ?g. }

• W4385730260 endingPage "23" @default.
• W4385730260 startingPage "1" @default.
• W4385730260 abstract "Purpose: This study focuses on the impacts of bundling type which is designed to affect the product evaluation in online shopping environment. And this study explores whether characteristics of online reviews have a moderating roles between bundling type and product evaluation. Bundling type is set as an independent variable and semantic properties and number of goals of online review are set as a modrating variable. It is hypothesized that utilitarian bundling would improve the product evaluation more than hedonic bundling. It also examines the moderating effects of online review characteristic variables such as factualness vs. evaluativeness between bundling type and product evaluation. It also investigates the moderating effects of online review characteristic variables such as uni-finality vs. multi-finality between bundling type and product evaluation. Research design, data, and methodology: Using experiment as a research method, university students as subjects are exposed to each bundled product type (utilitarian bundling vs. hedonic bundling), and response data are collected through a questionnaire, which is verified by t-test. Semantic properties type of online review and number of goals as moderating variables related to online review characteristics were drawn from the literature reviews. 8 experiments are executed with 2 different types of semantic properties (factualness vs. evaluativeness) and number of goals (single vs. multiple outcomes) randomly exposes to each subject group, one at a time. The response data are verified by t-test and two-way ANOVA. Results and Conclusions: The results of this study can be summarized as follows. First, bundling type has a different influence on product evaluation. Specifically, utilitarian bundling has more positive effect on the product evaluation than hedonic bundling (<Table 1>, <Figure 1>). Table 1 T-test results of bundling type on the product evaluation Variable Mean S.D. t-value Sig. Utilitarian bundling 4.986 1.724 2.818 .014** Hedonic bundling 4.584 1.824 * p<.1, ** p<.05, *** p<.01. Figure 1 Difference effect of bundling type on product evaluation Second, it shows that semantic properties type of online review as a online review characteristic variable (factualness vs. evaluativeness) has a moderating effect on the type of bundle product affecting product evaluation. When the online review type is factualness, hedonic bundling is more positive than utilitarian bundling, whereas if online review type is evaluativeness, utilitarian bundling is more positive on product evaluation than hedonic bundling (<Table 2>, <Figure 2>). Table 2 Two-way ANOVA results between bundling type and online review semantic properties Variable D.F. MS F-value Sig. A. Bundling type 1 3.604 6.354 .012** B. Online review semantic properties 1 .769 1.355 .245 A×B 1 18.819 33.176 .000*** Error 473 .567 Total 477 * p<.1, ** p<.05, *** p<.01. Figure 2 Two-way interaction effects between bundling type and online review semantic properties Third, it reveals that the number of goals on online review as a online review characteristic variable (uni-finality vs. multi-finality) has a moderating effect on the type of bundle product affecting product evaluation. When online review goal has uni-finality, utilitarian bundling is more positive than hedonic bundling, whereas if online review goal has multi-finality, hedonic bundling is more positive on the product evaluation than utilitarian bundling (<Table 3>, <Figure 3>). 표 3 Two-way ANOVA results between bundling type and number of goals Variable D.F. MS F-value Sig. A. Bundling type 1 6.293 10.944 .001*** B. Number of goals 1 10.919 18.989 .000*** A×B 1 5.678 9.876 .002*** Error 473 .575 Total 477 * p<.1, ** p<.05, *** p<.01. Figure 3 Two-way interaction effects between bundling type and number of goals Finally, on the basis of this study results, theoretical and practical implications were discussed and the limitations of current research and future research directions were suggested." @default.
• W4385730260 created "2023-08-11" @default.
• W4385730260 creator A5045699849 @default.
• W4385730260 creator A5065951979 @default.
• W4385730260 date "2023-07-01" @default.
• W4385730260 modified "2023-09-24" @default.
• W4385730260 title "The Effects of Bundling Type on the Product Evaluation in Online Shopping: The Moderating Roles of Online Review Characteristics (Factualness vs. Evaluativeness, Uni-finality vs. Multi-finality)*" @default.
• W4385730260 cites W1519412943 @default.
• W4385730260 cites W1823651326 @default.
• W4385730260 cites W1922026517 @default.
• W4385730260 cites W1966503997 @default.
• W4385730260 cites W1971157314 @default.
• W4385730260 cites W1996858984 @default.
• W4385730260 cites W2022258280 @default.
• W4385730260 cites W2023806260 @default.
• W4385730260 cites W2030672296 @default.
• W4385730260 cites W2033205690 @default.
• W4385730260 cites W2039273251 @default.
• W4385730260 cites W2043587461 @default.
• W4385730260 cites W2049275972 @default.
• W4385730260 cites W2072888225 @default.
• W4385730260 cites W2088801880 @default.
• W4385730260 cites W2115612291 @default.
• W4385730260 cites W2116922597 @default.
• W4385730260 cites W2125568867 @default.
• W4385730260 cites W2133339457 @default.
• W4385730260 cites W2148744713 @default.
• W4385730260 cites W2150135440 @default.
• W4385730260 cites W2160685088 @default.
• W4385730260 cites W2162492491 @default.
• W4385730260 cites W2167272869 @default.
• W4385730260 cites W2167325287 @default.
• W4385730260 cites W2168301741 @default.
• W4385730260 cites W2177471733 @default.
• W4385730260 cites W2312602166 @default.
• W4385730260 cites W2519309554 @default.
• W4385730260 cites W2570591202 @default.
• W4385730260 cites W2788943796 @default.
• W4385730260 cites W2791316988 @default.
• W4385730260 cites W2796202857 @default.
• W4385730260 cites W2911227146 @default.
• W4385730260 cites W2920901109 @default.
• W4385730260 cites W2921404070 @default.
• W4385730260 cites W2943654859 @default.
• W4385730260 cites W3033710554 @default.
• W4385730260 cites W3121302909 @default.
• W4385730260 cites W3121525810 @default.
• W4385730260 cites W3121995858 @default.
• W4385730260 cites W3122946301 @default.
• W4385730260 cites W3123458935 @default.
• W4385730260 cites W3125309408 @default.
• W4385730260 cites W3141714916 @default.
• W4385730260 cites W4239731242 @default.
• W4385730260 cites W4240582862 @default.
• W4385730260 doi "https://doi.org/10.17657/jcr.2023.7.31.1" @default.
• W4385730260 hasPublicationYear "2023" @default.
• W4385730260 type Work @default.
• W4385730260 citedByCount "0" @default.
• W4385730260 crossrefType "journal-article" @default.
• W4385730260 hasAuthorship W4385730260A5045699849 @default.
• W4385730260 hasAuthorship W4385730260A5065951979 @default.
• W4385730260 hasBestOaLocation W43857302601 @default.
• W4385730260 hasConcept C134306372 @default.
• W4385730260 hasConcept C151730666 @default.
• W4385730260 hasConcept C15744967 @default.
• W4385730260 hasConcept C177264268 @default.
• W4385730260 hasConcept C182365436 @default.
• W4385730260 hasConcept C199360897 @default.
• W4385730260 hasConcept C23219732 @default.
• W4385730260 hasConcept C2524010 @default.
• W4385730260 hasConcept C2777267654 @default.
• W4385730260 hasConcept C33923547 @default.
• W4385730260 hasConcept C41008148 @default.
• W4385730260 hasConcept C77805123 @default.
• W4385730260 hasConcept C86803240 @default.
• W4385730260 hasConcept C90673727 @default.
• W4385730260 hasConcept C93225998 @default.
• W4385730260 hasConceptScore W4385730260C134306372 @default.
• W4385730260 hasConceptScore W4385730260C151730666 @default.
• W4385730260 hasConceptScore W4385730260C15744967 @default.
• W4385730260 hasConceptScore W4385730260C177264268 @default.
• W4385730260 hasConceptScore W4385730260C182365436 @default.
• W4385730260 hasConceptScore W4385730260C199360897 @default.
• W4385730260 hasConceptScore W4385730260C23219732 @default.
• W4385730260 hasConceptScore W4385730260C2524010 @default.
• W4385730260 hasConceptScore W4385730260C2777267654 @default.
• W4385730260 hasConceptScore W4385730260C33923547 @default.
• W4385730260 hasConceptScore W4385730260C41008148 @default.
• W4385730260 hasConceptScore W4385730260C77805123 @default.
• W4385730260 hasConceptScore W4385730260C86803240 @default.
• W4385730260 hasConceptScore W4385730260C90673727 @default.
• W4385730260 hasConceptScore W4385730260C93225998 @default.
• W4385730260 hasFunder F4320322120 @default.
• W4385730260 hasIssue "3" @default.
• W4385730260 hasLocation W43857302601 @default.
• W4385730260 hasOpenAccess W4385730260 @default.
• W4385730260 hasPrimaryLocation W43857302601 @default.
• W4385730260 hasRelatedWork W1965800774 @default.

• next