Matches in SemOpenAlex for { <https://semopenalex.org/work/W4385782777> ?p ?o ?g. }
Showing items 1 to 73 of
73
with 100 items per page.
- W4385782777 abstract "In the food industry, especially in the type of snack or snack, Snacks are a food category that is currently available in many varieties and is well-liked by all consumers. By using 102 customers as research samples, this study aims to ascertain the impact of brand ambassadors, brand image, and product quality on purchasing decisions for Mister Potato snack products. In order to collect data for this study, questionnaires were distributed and analyzed using SEM PLS. Purposive sampling was the sampling method utilized in this investigation, which used a nonprobability sampling strategy. The findings demonstrated that Mister Potato snack food purchases in Surabaya are positively and significantly influenced by brand ambassadors, brand image, and product quality. It is possible to say that something is significant (positive) because it supports the hypothesis." @default.
- W4385782777 created "2023-08-13" @default.
- W4385782777 creator A5023767465 @default.
- W4385782777 creator A5062124961 @default.
- W4385782777 creator A5066899599 @default.
- W4385782777 date "2023-08-11" @default.
- W4385782777 modified "2023-10-06" @default.
- W4385782777 title "The Influence of Brand Ambassadors, Brand Image and Product Quality on Purchasing Decisions for Mister Potato Snack Products in Surabaya" @default.
- W4385782777 doi "https://doi.org/10.55677/ijssers/v03i8y2023-11" @default.
- W4385782777 hasPublicationYear "2023" @default.
- W4385782777 type Work @default.
- W4385782777 citedByCount "0" @default.
- W4385782777 crossrefType "journal-article" @default.
- W4385782777 hasAuthorship W4385782777A5023767465 @default.
- W4385782777 hasAuthorship W4385782777A5062124961 @default.
- W4385782777 hasAuthorship W4385782777A5066899599 @default.
- W4385782777 hasBestOaLocation W43857827771 @default.
- W4385782777 hasConcept C100363876 @default.
- W4385782777 hasConcept C111472728 @default.
- W4385782777 hasConcept C112698675 @default.
- W4385782777 hasConcept C138885662 @default.
- W4385782777 hasConcept C144133560 @default.
- W4385782777 hasConcept C152455256 @default.
- W4385782777 hasConcept C162853370 @default.
- W4385782777 hasConcept C185592680 @default.
- W4385782777 hasConcept C2524010 @default.
- W4385782777 hasConcept C2778813691 @default.
- W4385782777 hasConcept C2779530757 @default.
- W4385782777 hasConcept C2908647359 @default.
- W4385782777 hasConcept C2984367651 @default.
- W4385782777 hasConcept C3020812081 @default.
- W4385782777 hasConcept C31903555 @default.
- W4385782777 hasConcept C33923547 @default.
- W4385782777 hasConcept C71924100 @default.
- W4385782777 hasConcept C90673727 @default.
- W4385782777 hasConcept C99454951 @default.
- W4385782777 hasConceptScore W4385782777C100363876 @default.
- W4385782777 hasConceptScore W4385782777C111472728 @default.
- W4385782777 hasConceptScore W4385782777C112698675 @default.
- W4385782777 hasConceptScore W4385782777C138885662 @default.
- W4385782777 hasConceptScore W4385782777C144133560 @default.
- W4385782777 hasConceptScore W4385782777C152455256 @default.
- W4385782777 hasConceptScore W4385782777C162853370 @default.
- W4385782777 hasConceptScore W4385782777C185592680 @default.
- W4385782777 hasConceptScore W4385782777C2524010 @default.
- W4385782777 hasConceptScore W4385782777C2778813691 @default.
- W4385782777 hasConceptScore W4385782777C2779530757 @default.
- W4385782777 hasConceptScore W4385782777C2908647359 @default.
- W4385782777 hasConceptScore W4385782777C2984367651 @default.
- W4385782777 hasConceptScore W4385782777C3020812081 @default.
- W4385782777 hasConceptScore W4385782777C31903555 @default.
- W4385782777 hasConceptScore W4385782777C33923547 @default.
- W4385782777 hasConceptScore W4385782777C71924100 @default.
- W4385782777 hasConceptScore W4385782777C90673727 @default.
- W4385782777 hasConceptScore W4385782777C99454951 @default.
- W4385782777 hasIssue "08" @default.
- W4385782777 hasLocation W43857827771 @default.
- W4385782777 hasOpenAccess W4385782777 @default.
- W4385782777 hasPrimaryLocation W43857827771 @default.
- W4385782777 hasRelatedWork W1883812581 @default.
- W4385782777 hasRelatedWork W2765945015 @default.
- W4385782777 hasRelatedWork W2894766051 @default.
- W4385782777 hasRelatedWork W2972842037 @default.
- W4385782777 hasRelatedWork W3128982401 @default.
- W4385782777 hasRelatedWork W3160945730 @default.
- W4385782777 hasRelatedWork W3196442898 @default.
- W4385782777 hasRelatedWork W4320031041 @default.
- W4385782777 hasRelatedWork W4385078772 @default.
- W4385782777 hasRelatedWork W4386164922 @default.
- W4385782777 hasVolume "03" @default.
- W4385782777 isParatext "false" @default.
- W4385782777 isRetracted "false" @default.
- W4385782777 workType "article" @default.