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- W4385790848 abstract "Companies have turned to digital and social media advertising due to the government's widespread limitation strategy implemented in response to the COVID-19 outbreak. Due to its potency and efficiency, social media may help intelligent businesses increase their chances of success and gain a competitive edge. Yet nuances of grey persist. This research focuses on how social media usage affects corporate performance. As part of this research, we break down the ways in which people use social media into three distinct types: social media for “customer relations and services”, “marketing”, and “information accessibility”. Through purposive sampling, data was collected through an online questionnaire using 5 Likert scales to organisational informants such as managers and senior staff in the Small Medium Enterprise (SMEs). Data were analysed using IBM SPSS, with descriptive, normality, reliability, and correlation analysis. The finding demonstrates the significant impact that social media may have on business operations, particularly in the areas of brand awareness, customer service, and information dissemination." @default.
- W4385790848 created "2023-08-14" @default.
- W4385790848 creator A5040954577 @default.
- W4385790848 date "2023-08-18" @default.
- W4385790848 modified "2023-09-30" @default.
- W4385790848 title "Impact of Social Media Usage on Organisation Performance: Lesson From Covid-19 Pandemic" @default.
- W4385790848 doi "https://doi.org/10.15405/epfe.23081.57" @default.
- W4385790848 hasPublicationYear "2023" @default.
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