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- W4385843277 abstract "In recent years, the importance of environmental sustainability has increased significantly, leading to an increase in the adoption of green business management practices by firms. One of the key benefits of green business management is its potential to improve customer satisfaction. This paper provides a review of the literature on the impact of green business management on customer satisfaction. The paper identifies the key factors that influence customer satisfaction in green businesses, and the mechanisms through which green business practices influence customer satisfaction. The review finds that there is strong evidence to suggest that green business practices can improve customer satisfaction, and that the benefits of green business practices can be maximized through effective communication and marketing strategies." @default.
- W4385843277 created "2023-08-16" @default.
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- W4385843277 date "2023-06-01" @default.
- W4385843277 modified "2023-10-06" @default.
- W4385843277 title "The Impact of Green Business Management on Customer Satisfaction: A Review of Literature" @default.
- W4385843277 doi "https://doi.org/10.33552/ijebm.2023.01.000505" @default.
- W4385843277 hasPublicationYear "2023" @default.
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