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- W4385882877 abstract "Employer attractiveness could be associated with benefits that a potential job seeker sees in working for a particular company. Inducement concerning work may be distinctive for each generation, and would require adaptation in management practices. It was found that different generations tend to prioritize different elements in the workplace. Generally, these elements can be related to the employer attractiveness recognized as instrumental (e.g. salary package, flexible schedule, location, etc.) and symbolic e.g. business innovation degree, culture, prestige, etc.) attributes. Identifying the influence of those attributes can contribute companies to set employer branding and internal marketing strategies. The paper shed light on significant factors related to both attributes which attract students from largest national university in south-east Bulgaria “Prof. Dr. Asen Zlatarov” to employers. Data was gathered as a result of self-completion electronic questionnaire. The obtained results are processed by making use of intuitionistic fuzzy set (IFS) technique. Intuitionistic Fuzzy estimations are defined to investigate the student’s preferences according to the business companies. The received results are analyzed and future directions for employer’s behavior are determined. It was found that some attributes, for example interpersonal relations and organizational culture are considered by the students to be more important than others. Considering the dynamic of labor market these findings are expected to be valuable for all business companies in order to keep their internal marketing strategy up to date." @default.
- W4385882877 created "2023-08-17" @default.
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- W4385882877 date "2023-01-01" @default.
- W4385882877 modified "2023-10-14" @default.
- W4385882877 title "Selecting an Employer: Evaluation of University Students’ Perception About Business Companies Assessed by Intuitionistic Fuzzy Logic" @default.
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- W4385882877 doi "https://doi.org/10.1007/978-3-031-39774-5_28" @default.
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