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- W4385962071 abstract "Healthy eating habits can reduce the chronic disease risks. This study examined the effects of social distance (thinking of self vs. children), perceived importance of eating healthily (low vs. high), and food packaging claim types (nutrient vs. health vs. control claims) on consumer response to healthier food products. In a between-subjects experimental design, a total of 171 U.S. adults from low-to-mid socio-economic households, with children living at home, participated in an online experiment. Participants were randomly assigned to view healthier food products (low fat milk products, whole grain cereal products) that bore the different claim types and indicated their purchase intentions for these products. The main effect of perceived importance of eating healthily (high/low) on purchase intentions was significant (F1, 159=10.03, p=.002, Mhigh=5.03, Mlow=4.49). Additionally, perceived importance of eating healthily and social distance had a significant interaction effect on purchase intentions such that when purchasing for themselves, those who were high (vs. low) in perceived importance of eating healthily indicated higher (vs. lower) purchase intent for healthier foods (F1, 159=4.30, p=.04, Mhigh=5.26, Mlow=4.37), whereas there was no significant difference in purchase intent for healthier food products for their children (Mhigh=4.80, Mlow=4.62). The findings of this study imply that consumers who vary in perceived importance of healthy eating make similar healthier food purchase decisions for children but demonstrate differences when it comes to themselves." @default.
- W4385962071 created "2023-08-18" @default.
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- W4385962071 date "2023-09-01" @default.
- W4385962071 modified "2023-10-05" @default.
- W4385962071 title "Does the Perceived Importance of Healthy Eating Affect Decision Making for Healthy Foods for Self and Children?" @default.
- W4385962071 doi "https://doi.org/10.1016/j.jand.2023.06.083" @default.
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