Matches in SemOpenAlex for { <https://semopenalex.org/work/W4385979156> ?p ?o ?g. }
- W4385979156 endingPage "12534" @default.
- W4385979156 startingPage "12534" @default.
- W4385979156 abstract "Green marketing has been a growing trend in recent years as companies aim to align their business practices with environmental sustainability. This research aimed to examine the impact of green marketing strategies—including green advertisement, brand loyalty, equity, and innovativeness—to enhance consumer repurchase intention while also investigating the moderating effects of green awareness on these relationships and examining how green satisfaction influences the connection between green marketing and loyalty Research gaps include the unexplored integrated effects of green marketing on consumer repurchase intentions and the moderating roles of green awareness and green satisfaction in these relationships. Using Smart PLS 3.3.3, this study used structural equation modeling (SEM) to test the direct and moderating effects of green satisfaction and awareness. This study used a non-probabilistic sampling technique to target 371 final consumers on social media. The results suggest that green marketing positively impacted all green outcomes and that green advertising, brand loyalty, brand equity, and brand innovativeness positively impacted repurchase intention. However, this study found no significant moderating effects of green satisfaction and green awareness on the relationships between the green outcomes. The findings provide important insights for companies looking to implement green marketing strategies and offer potential avenues for future research." @default.
- W4385979156 created "2023-08-19" @default.
- W4385979156 creator A5017879566 @default.
- W4385979156 creator A5038000851 @default.
- W4385979156 creator A5084241423 @default.
- W4385979156 date "2023-08-18" @default.
- W4385979156 modified "2023-10-14" @default.
- W4385979156 title "Green Marketing and Repurchase Intention: Stewardship of Green Advertisement, Brand Awareness, Brand Equity, Green Innovativeness, and Brand Innovativeness" @default.
- W4385979156 cites W1518711036 @default.
- W4385979156 cites W1536556039 @default.
- W4385979156 cites W1587664098 @default.
- W4385979156 cites W1594356976 @default.
- W4385979156 cites W1608456834 @default.
- W4385979156 cites W1846503870 @default.
- W4385979156 cites W1963591044 @default.
- W4385979156 cites W1984495405 @default.
- W4385979156 cites W1991511800 @default.
- W4385979156 cites W1995647400 @default.
- W4385979156 cites W1999155187 @default.
- W4385979156 cites W2005987731 @default.
- W4385979156 cites W2006577309 @default.
- W4385979156 cites W2008419889 @default.
- W4385979156 cites W2024565259 @default.
- W4385979156 cites W2044054427 @default.
- W4385979156 cites W2054864676 @default.
- W4385979156 cites W2057692020 @default.
- W4385979156 cites W2061872507 @default.
- W4385979156 cites W2062479713 @default.
- W4385979156 cites W2065106213 @default.
- W4385979156 cites W2066224729 @default.
- W4385979156 cites W2067240146 @default.
- W4385979156 cites W2070361664 @default.
- W4385979156 cites W2072919340 @default.
- W4385979156 cites W2080218522 @default.
- W4385979156 cites W2081610340 @default.
- W4385979156 cites W2085605823 @default.
- W4385979156 cites W2090338852 @default.
- W4385979156 cites W2105846236 @default.
- W4385979156 cites W2132470305 @default.
- W4385979156 cites W2147490991 @default.
- W4385979156 cites W2509340353 @default.
- W4385979156 cites W2542768330 @default.
- W4385979156 cites W2602441985 @default.
- W4385979156 cites W2617881682 @default.
- W4385979156 cites W2738835272 @default.
- W4385979156 cites W2761876771 @default.
- W4385979156 cites W2766807535 @default.
- W4385979156 cites W2773265811 @default.
- W4385979156 cites W2789380276 @default.
- W4385979156 cites W2791657029 @default.
- W4385979156 cites W2793967837 @default.
- W4385979156 cites W2801968194 @default.
- W4385979156 cites W2804379246 @default.
- W4385979156 cites W2872236185 @default.
- W4385979156 cites W2976905473 @default.
- W4385979156 cites W3033608685 @default.
- W4385979156 cites W3082445208 @default.
- W4385979156 cites W3084138995 @default.
- W4385979156 cites W3122377085 @default.
- W4385979156 cites W3158095546 @default.
- W4385979156 cites W3177093995 @default.
- W4385979156 cites W3178871636 @default.
- W4385979156 cites W3210383951 @default.
- W4385979156 cites W4220667604 @default.
- W4385979156 cites W4251115425 @default.
- W4385979156 cites W4293223578 @default.
- W4385979156 cites W4296100598 @default.
- W4385979156 cites W569467241 @default.
- W4385979156 doi "https://doi.org/10.3390/su151612534" @default.
- W4385979156 hasPublicationYear "2023" @default.
- W4385979156 type Work @default.
- W4385979156 citedByCount "0" @default.
- W4385979156 crossrefType "journal-article" @default.
- W4385979156 hasAuthorship W4385979156A5017879566 @default.
- W4385979156 hasAuthorship W4385979156A5038000851 @default.
- W4385979156 hasAuthorship W4385979156A5084241423 @default.
- W4385979156 hasBestOaLocation W43859791561 @default.
- W4385979156 hasConcept C105795698 @default.
- W4385979156 hasConcept C112698675 @default.
- W4385979156 hasConcept C144133560 @default.
- W4385979156 hasConcept C152455256 @default.
- W4385979156 hasConcept C162853370 @default.
- W4385979156 hasConcept C205971072 @default.
- W4385979156 hasConcept C2776967331 @default.
- W4385979156 hasConcept C2780144342 @default.
- W4385979156 hasConcept C33923547 @default.
- W4385979156 hasConcept C59345209 @default.
- W4385979156 hasConcept C71104824 @default.
- W4385979156 hasConceptScore W4385979156C105795698 @default.
- W4385979156 hasConceptScore W4385979156C112698675 @default.
- W4385979156 hasConceptScore W4385979156C144133560 @default.
- W4385979156 hasConceptScore W4385979156C152455256 @default.
- W4385979156 hasConceptScore W4385979156C162853370 @default.
- W4385979156 hasConceptScore W4385979156C205971072 @default.
- W4385979156 hasConceptScore W4385979156C2776967331 @default.
- W4385979156 hasConceptScore W4385979156C2780144342 @default.
- W4385979156 hasConceptScore W4385979156C33923547 @default.
- W4385979156 hasConceptScore W4385979156C59345209 @default.